{"id":1059,"date":"2021-03-07T14:29:31","date_gmt":"2021-03-07T13:29:31","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=1059"},"modified":"2021-03-07T14:35:07","modified_gmt":"2021-03-07T13:35:07","slug":"amazon-lance-en-europe-un-supermarche-pour-des-courses-sans-contact-ni-caisse","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/03\/07\/amazon-lance-en-europe-un-supermarche-pour-des-courses-sans-contact-ni-caisse\/","title":{"rendered":"Amazon lance en Europe un supermarch\u00e9 pour des courses sans contact ni caisse"},"content":{"rendered":"\n
\"Amazon<\/figure>\n\n\n\n

Amazon ouvre \u00e0 Londres Amazon Fresh, une \u00e9picerie \u00ab\u00a0sans contact\u00a0\u00bb ni caisses, une premi\u00e8re en dehors des Etats-Unis. Les clients se contentent de scanner un code QR depuis leur smartphone en entrant puis font leur shopping… et sortent directement. Le client est d\u00e9bit\u00e9 automatiquement.<\/h3>\n\n\n\n

Grande premi\u00e8re en Europe pour Amazon. Le g\u00e9ant de la vente en ligne lance \u00e0 Londres un supermarch\u00e9 permettant de faire ses courses sans passer en caisse, alors que des magasins de ce type n’existaient jusqu’ici qu’aux Etats-Unis. Le magasin Amazon Fresh, dans le centre commercial d’Ealing Broadway, \u00ab\u00a0est le premier magasin de proximit\u00e9 au Royaume-Uni \u00e0 permettre de faire ses courses puis directement de sortir\u00a0\u00bb, sans passer par une caisse. \u00ab\u00a0C’est aussi le premier magasin physique d’Amazon hors des Etats-Unis\u00a0\u00bb, souligne un communiqu\u00e9.<\/p>\n\n\n\n

Les clients se contentent de scanner un code QR depuis leur smartphone en entrant puis font leur shopping… et sortent directement. Pas de passage en caisse, mais chaque article qui est retir\u00e9 des rayons par le client est d\u00e9bit\u00e9 automatiquement de leur compte par l’interm\u00e9diaire de l’application sur leur t\u00e9l\u00e9phone. Le magasin fonctionne avec des capteurs, des cam\u00e9ras, et des algorithmes de \u00ab\u00a0deep learning\u00a0\u00bb (technologie destin\u00e9e \u00e0 permettre \u00e0 une machine d\u2019apprendre par elle-m\u00eame,ndlr), explique Amazon dans une vid\u00e9o promotionnelle.<\/p>\n\n\n\n

Le magasin propose \u00ab\u00a0une vaste s\u00e9lection de nouveaux produits estampill\u00e9s ‘par Amazon'\u00a0\u00bb, dont de la viande, du poisson, des fruits et l\u00e9gumes, de la boulangerie, des repas pr\u00e9par\u00e9s et des produits de premi\u00e8re n\u00e9cessit\u00e9\u00a0\u00bb. Le magasin sera \u00ab\u00a0similaire \u00e0 20 magasins Amazon Go aux Etats-Unis mais fonctionnera sous la marque Fresh d\u00e9j\u00e0 utilis\u00e9e au Royaume-Uni pour l’\u00e9picerie en ligne\u00a0\u00bb, et une s\u00e9rie d’autres sites est pr\u00e9vue \u00e0 Londres.<\/p>\n\n\n\n

\u00ab\u00a0Les consommateurs au Royaume-Uni ont envie d’une exp\u00e9rience d’achat pratique et nous pensons qu’ils appr\u00e9cieront d’\u00eatre capables d’entrer et sortir avec les achats dont ils ont besoin\u00a0\u00bb, estime Matt Birch, un ancien dirigeant des supermarch\u00e9s Sainsbury’s, aujourd’hui \u00e0 la t\u00eate d’Amazon Fresh Stores dans le pays. Amazon, qui \u00e9tait d\u00e9j\u00e0 en pleine ascension au Royaume-Uni avant la pand\u00e9mie et concurren\u00e7ait de plus en plus durement un secteur de la distribution en crise, a vu sa position renforc\u00e9e par la pand\u00e9mie qui a entra\u00een\u00e9 la fermeture pendant des mois des commerces ayant pignon sur rue.<\/p>\n\n\n\n

Capital<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon ouvre \u00e0 Londres Amazon Fresh, une \u00e9picerie \u00ab\u00a0sans contact\u00a0\u00bb ni caisses, une premi\u00e8re en dehors des Etats-Unis. Les clients se contentent de scanner un code QR depuis leur smartphone […]<\/p>\n","protected":false},"author":1,"featured_media":1062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,58,15],"tags":[47,177],"class_list":["post-1059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-e-commerce","category-innovation","tag-amazon","tag-amazon-fresh"],"yoast_head":"\nAmazon lance en Europe un supermarch\u00e9 pour des courses sans contact ni caisse - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2021\/03\/07\/amazon-lance-en-europe-un-supermarche-pour-des-courses-sans-contact-ni-caisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon lance en Europe un supermarch\u00e9 pour des courses sans contact ni caisse - Parlons Techs - Store\" \/>\n<meta property=\"og:description\" content=\"Amazon ouvre \u00e0 Londres Amazon Fresh, une \u00e9picerie \u00ab\u00a0sans contact\u00a0\u00bb ni caisses, une premi\u00e8re en dehors des Etats-Unis. 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