{"id":1200,"date":"2021-04-05T16:47:45","date_gmt":"2021-04-05T14:47:45","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=1200"},"modified":"2021-04-05T16:47:47","modified_gmt":"2021-04-05T14:47:47","slug":"le-constructeur-sud-coreen-lg-met-fin-a-sa-production-de-smartphones","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/04\/05\/le-constructeur-sud-coreen-lg-met-fin-a-sa-production-de-smartphones\/","title":{"rendered":"Le constructeur sud-cor\u00e9en LG met fin \u00e0 sa production de smartphones"},"content":{"rendered":"\n
\"LG<\/figure>\n\n\n\n

LG arr\u00eate d\u00e9finitivement la production de smartphones. La branche mobile du constructeur sud-cor\u00e9en ne lui rapportait plus rien et lui co\u00fbtait de l’argent depuis presque six ans.<\/strong><\/p>\n\n\n\n

C’est un (ancien) g\u00e9ant de l’industrie mobile qui quitte le march\u00e9. Apr\u00e8s avoir \u00e9chou\u00e9 \u00e0 trouver un acheteur pour sa division\u00a0smartphones\u00a0, LG a d\u00e9cid\u00e9 de se retirer de ce segment et d’abandonner compl\u00e8tement sa production de t\u00e9l\u00e9phones.<\/p>\n\n\n\n

Ancien num\u00e9ro 3 mondial<\/h2>\n\n\n\n

LG ne voyait plus le bout du tunnel depuis longtemps avec le march\u00e9 des smartphones, dont sa branche accusait presque 6 ans cons\u00e9cutifs de pertes financi\u00e8res (23 trimestres pour \u00eatre exact). Sur cette p\u00e9riode, le fabricant sud-cor\u00e9en aurait perdu environ 4,5 milliards de dollars selon l’agence Reuters.<\/p>\n\n\n\n

En 2013, LG \u00e9tait devenue l’une des plus importantes marques de smartphone, se positionnant \u00e0 la troisi\u00e8me place des plus grands vendeurs au monde juste derri\u00e8re Samsung et Apple. Mais comme d’autres historiques du march\u00e9 (Nokia, HTC, BlackBerry), elle n’aura pas r\u00e9sist\u00e9 \u00e0 l’essor des constructeurs chinois tels Huawei, Xiaomi, Oppo, Vivo et consorts, qui ont cass\u00e9 les prix. L’affaire du bootloop sur certains mod\u00e8les haut de gamme avait aussi terni sa r\u00e9putation.<\/p>\n\n\n\n

LG a pourtant tent\u00e9 de se relancer par l’innovation. Ses derniers smartphones haut de gamme avaient la particularit\u00e9 d’\u00eatre compatibles avec une coque sp\u00e9cifique ajoutant un second \u00e0 l’\u00e9cran \u00e0 l’appareil. Le\u00a0LG Wing et son \u00e9cran rotatif\u00a0\u00e9tait une proposition pour le moins originale, alors que le constructeur avait\u00a0teas\u00e9 un LG Rollable\u00a0, un smartphone \u00e0 \u00e9cran enroulable, au dernier CES. LG avait aussi la r\u00e9putation de soigner la partie audio de ses mobiles.<\/p>\n\n\n\n

Les smartphones, des revenus mineurs pour LG<\/h2>\n\n\n\n

Mais cela n’a pas suffi \u00e0 convaincre les consommateurs, \u00e0 la recherche avant tout du meilleur rapport qualit\u00e9-prix ou de l’image de marque d’Apple. LG ne survivait que sur le continent am\u00e9ricain, o\u00f9 il \u00e9tait encore num\u00e9ro 3 aux \u00c9tats-Unis avec 10% de parts de march\u00e9 et num\u00e9ro 5 en Am\u00e9rique du Sud.<\/p>\n\n\n\n

La division smartphone de LG, qui ne repr\u00e9sente que 7% de son chiffre d’affaire, devrait fermer le 31 juillet 2021. Les employ\u00e9s seront r\u00e9partis dans d’autres divisions de LG Electronics. A court-terme, LG va conserver ses brevets relatifs aux technologies 4G et 5G ainsi que son personnel essentiel. Et devrait continuer le d\u00e9veloppement de technologies li\u00e9es \u00e0 la 6G, la prochaine g\u00e9n\u00e9ration de r\u00e9seau mobile. La mani\u00e8re dont LG va rentabiliser ses propri\u00e9t\u00e9s intellectuelles reste encore \u00e0 d\u00e9terminer.<\/p>\n\n\n\n

LG a fait savoir qu’un service de support client et de mises \u00e0 jour logicielles continuera d’exister pour les consommateurs en possession d’un smartphone LG d\u00e9j\u00e0 sorti sur le march\u00e9. La p\u00e9riode exacte de support, qui variera selon les r\u00e9gions, doit encore \u00eatre pr\u00e9cis\u00e9e.<\/p>\n\n\n\n

Source :\u00a0<\/small><\/em>Reuters<\/small><\/em><\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

LG arr\u00eate d\u00e9finitivement la production de smartphones. La branche mobile du constructeur sud-cor\u00e9en ne lui rapportait plus rien et lui co\u00fbtait de l’argent depuis presque six ans. C’est un (ancien) […]<\/p>\n","protected":false},"author":1,"featured_media":1201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,163,6],"tags":[],"class_list":["post-1200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-mobile","category-telecom"],"yoast_head":"\nLe constructeur sud-cor\u00e9en LG met fin \u00e0 sa production de smartphones - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2021\/04\/05\/le-constructeur-sud-coreen-lg-met-fin-a-sa-production-de-smartphones\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le constructeur sud-cor\u00e9en LG met fin \u00e0 sa production de smartphones - Parlons Techs - Store\" \/>\n<meta property=\"og:description\" content=\"LG arr\u00eate d\u00e9finitivement la production de smartphones. 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