{"id":1362,"date":"2021-04-28T16:27:38","date_gmt":"2021-04-28T14:27:38","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=1362"},"modified":"2021-04-28T16:27:39","modified_gmt":"2021-04-28T14:27:39","slug":"sur-iphone-vous-pouvez-desormais-bloquer-le-pistage-de-facebook-voici-comment-faire","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/04\/28\/sur-iphone-vous-pouvez-desormais-bloquer-le-pistage-de-facebook-voici-comment-faire\/","title":{"rendered":"Sur iPhone, vous pouvez d\u00e9sormais bloquer le pistage de Facebook: voici comment faire"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/BB1djnX6.img?h=416&amp;w=738&amp;m=6&amp;q=60&amp;o=f&amp;l=f\" alt=\"L'application Facebook sur iPhone\"\/><\/figure>\n\n\n\n<p style=\"font-size:24px\"><strong>Une mise \u00e0 jour d\u2019iOS oblige les applications \u00e0 recueillir le consentement de l\u2019utilisateur pour suivre son activit\u00e9 \u00e0 des fins publicitaires.<\/strong><\/p>\n\n\n\n<p>Le cauchemar de Facebook est devenu r\u00e9alit\u00e9:\u00a0avec iOS 14.5, la derni\u00e8re mise \u00e0 jour du syst\u00e8me d\u2019exploitation mobile d\u2019Apple d\u00e9ploy\u00e9e \u00e0 partir de ce 26 avril, le r\u00e9seau social\u00a0ne pourra plus pister\u00a0ses membres sans leur accord. Jouant\u00a0la carte de la vie priv\u00e9e\u00a0de ses clients, Apple oblige d\u00e9sormais tout d\u00e9veloppeur \u00e0 r\u00e9colter le consentement explicite de l\u2019utilisateur afin de suivre son activit\u00e9 en ligne. Facebook est, de loin,\u00a0la premi\u00e8re application concern\u00e9e.<\/p>\n\n\n\n<p>Jusque-l\u00e0, Apple permettait aux d\u00e9veloppeurs d\u2019acc\u00e9der \u00e0 un identifiant publicitaire unique, associ\u00e9 \u00e0 chaque utilisateur, permettant de suivre son parcours sur des millions de sites Web ou applications, afin de lui proposer de la publicit\u00e9 cibl\u00e9e. Facebook \u00e9tant l\u2019un des principaux acteurs de la publicit\u00e9 en ligne, ses \u201cmouchards\u201d &#8211; ainsi que ceux de Google &#8211; sont int\u00e9gr\u00e9s \u00e0 la plupart des sites Web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notification obligatoire<\/h2>\n\n\n\n<p>Concr\u00e8tement, et gr\u00e2ce \u00e0 l\u2019acc\u00e8s \u00e0 cet identifiant publicitaire fourni par Apple, Facebook est capable de retracer l\u2019ensemble de la vie num\u00e9rique des membres de ses diff\u00e9rents r\u00e9seaux sociaux (\u00e0 commencer par Facebook et Instagram), pour conna\u00eetre leurs go\u00fbts et leurs comportements en dehors de son \u00e9cosyst\u00e8me. Dans le but, par la suite, de vendre de la publicit\u00e9 \u201csur-mesure\u201d aux annonceurs.<\/p>\n\n\n\n<p>Pour mettre fin \u00e0 cette collecte, les utilisateurs d\u2019iPhone doivent mettre \u00e0 jour leur appareil vers iOS 14.5, qui sera disponible pour le plus grand nombre au cours des prochaines heures.<\/p>\n\n\n\n<p>Une fois l\u2019op\u00e9ration effectu\u00e9e, Facebook sera dans l\u2019obligation de demander une autorisation explicite\u00a0avec l\u2019apparition d\u2019une notification. Il suffira alors de r\u00e9pondre par la n\u00e9gative pour qu\u2019Apple bloque l\u2019acc\u00e8s \u00e0 l\u2019identifiant publicitaire et mette fin au pistage.<\/p>\n\n\n\n<p>Apple propose \u00e9galement de d\u00e9sactiver le pistage publicitaire pour toutes les applications, sans attendre l\u2019apparition d\u2019une quelconque notification: il suffit de se rendre dans r\u00e9glages &gt; confidentialit\u00e9 &gt; suivi, puis de d\u00e9cocher la case \u201cautoriser les demandes de suivi des apps\u201d.<\/p>\n\n\n\n<p>Si ce blocage permettra aux utilisateurs d\u2019iPhone et d\u2019iPad de mieux prot\u00e9ger leur vie priv\u00e9e (et de limiter le risque\u00a0de fuites de donn\u00e9es personnelles), Facebook conservera la possibilit\u00e9 d\u2019afficher de la publicit\u00e9 cibl\u00e9e. Tout d\u2019abord par le biais des donn\u00e9es d\u00e9j\u00e0 collect\u00e9es, mais aussi en cas d\u2019acc\u00e8s \u00e0 la plateforme par une autre machine qu\u2019un iPhone, ou encore en continuant d\u2019analyser le comportement des internautes sur ses propres plateformes (Facebook, Instagram, Messenger ou\u00a0WhatsApp).<\/p>\n\n\n\n<p>Au cours des derni\u00e8res semaines,\u00a0Facebook\u00a0a multipli\u00e9\u00a0les attaques contre Apple, en raison du risque important de pertes de revenus. L\u2019entreprise fond\u00e9e par Mark Zuckerberg pourra malgr\u00e9 tout compter sur l\u2019\u00e9cosyst\u00e8me Android, qui ne propose \u00e0 ce jour pas de solution \u00e9quivalente pour prot\u00e9ger sa vie priv\u00e9e.<\/p>\n\n\n\n<p>BFMTV<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une mise \u00e0 jour d\u2019iOS oblige les applications \u00e0 recueillir le consentement de l\u2019utilisateur pour suivre son activit\u00e9 \u00e0 des fins publicitaires. Le cauchemar de Facebook est devenu r\u00e9alit\u00e9:\u00a0avec iOS [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,165,12,41],"tags":[],"class_list":["post-1362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-digital","category-logiciels","category-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sur iPhone, vous pouvez d\u00e9sormais bloquer le pistage de Facebook: voici comment faire - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2021\/04\/28\/sur-iphone-vous-pouvez-desormais-bloquer-le-pistage-de-facebook-voici-comment-faire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sur iPhone, vous pouvez d\u00e9sormais bloquer le pistage de Facebook: voici comment faire - Parlons Techs - Store\" \/>\n<meta property=\"og:description\" content=\"Une mise \u00e0 jour d\u2019iOS oblige les applications \u00e0 recueillir le consentement de l\u2019utilisateur pour suivre son activit\u00e9 \u00e0 des fins publicitaires. 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