{"id":1899,"date":"2021-08-03T21:42:34","date_gmt":"2021-08-03T19:42:34","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=1899"},"modified":"2021-08-03T21:44:18","modified_gmt":"2021-08-03T19:44:18","slug":"twitter-le-reseau-social-compte-desormais-plus-de-200-millions-dutilisateurs-actifs-quotidiens","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/08\/03\/twitter-le-reseau-social-compte-desormais-plus-de-200-millions-dutilisateurs-actifs-quotidiens\/","title":{"rendered":"Twitter : Le r\u00e9seau social compte d\u00e9sormais plus de 200 millions d\u2019utilisateurs actifs quotidiens"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-7.png\" alt=\"\" class=\"wp-image-1901\" srcset=\"https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-7.png 900w, https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-7-300x169.png 300w, https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-7-768x432.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p style=\"font-size:24px\"><strong>Tout va bien pour\u00a0Twitter. Le nombre d\u2019utilisateurs quotidiens dits \u00ab\u00a0mon\u00e9tisables\u00a0\u00bb, c\u2019est-\u00e0-dire qui sont expos\u00e9s aux publicit\u00e9s sur la plateforme, a cr\u00fb de 7\u00a0millions d\u2019un trimestre sur l\u2019autre, pour atteindre 206\u00a0millions fin juin.<\/strong><\/p>\n\n\n\n<p>Le r\u00e9seau social a\u00a0\u00e9galement enregistr\u00e9 au deuxi\u00e8me trimestre un b\u00e9n\u00e9fice net et un chiffre d\u2019affaires meilleur qu\u2019attendu par les analystes. Il a enregistr\u00e9 une forte hausse de\u00a0ses revenus publicitaires, de 17\u00a0% par rapport au trimestre pr\u00e9c\u00e9dent, et quasiment doubl\u00e9s par rapport \u00e0 la m\u00eame p\u00e9riode de l\u2019an dernier (+87\u00a0%), \u00e0 1,05\u00a0milliard de dollars.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De meilleurs outils de ciblage publicitaire<\/h2>\n\n\n\n<p>Le r\u00e9seau social\u00a0a expliqu\u00e9, pour partie, cette performance par l\u2019am\u00e9lioration de ses outils de ciblage publicitaire et des outils disponibles pour les annonceurs autour de la vid\u00e9o.<\/p>\n\n\n\n<p>\u00ab&nbsp;La croissance des utilisateurs pourrait continuer \u00e0 ralentir parce que la base est d\u00e9j\u00e0 imposante, mais nous pouvons nous attendre \u00e0 une autre forte croissance des revenus publicitaires au prochain trimestre&nbsp;\u00bb, a comment\u00e9 Nazmul Islam, analyste du cabinet eMarketer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De nombreuses&nbsp;am\u00e9liorations techniques<\/h2>\n\n\n\n<p>Le groupe \u00e0 l\u2019oiseau bleu attribue \u00e9galement\u00a0cette progression \u00e0 des am\u00e9liorations techniques qui permettent aux utilisateurs d\u2019\u00eatre davantage orient\u00e9s vers les contenus et les sujets qui les int\u00e9ressent, notamment\u00a0gr\u00e2ce aux \u00ab\u00a0Topics\u00a0\u00bb, tweets class\u00e9s par grandes th\u00e9matiques.<\/p>\n\n\n\n<p>Souvent critiqu\u00e9 pour la tonalit\u00e9 de certains \u00e9changes et\u00a0la circulation de commentaires haineux, Twitter\u00a0dit avoir am\u00e9lior\u00e9 sa capacit\u00e9 \u00e0 d\u00e9tecter des messages au langage fort ou ordurier.<\/p>\n\n\n\n<p>20Minutes<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tout va bien pour\u00a0Twitter. Le nombre d\u2019utilisateurs quotidiens dits \u00ab\u00a0mon\u00e9tisables\u00a0\u00bb, c\u2019est-\u00e0-dire qui sont expos\u00e9s aux publicit\u00e9s sur la plateforme, a cr\u00fb de 7\u00a0millions d\u2019un trimestre sur l\u2019autre, pour atteindre 206\u00a0millions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,41],"tags":[],"class_list":["post-1899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter : Le r\u00e9seau social compte d\u00e9sormais plus de 200 millions d\u2019utilisateurs actifs quotidiens - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2021\/08\/03\/twitter-le-reseau-social-compte-desormais-plus-de-200-millions-dutilisateurs-actifs-quotidiens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter : Le r\u00e9seau social compte d\u00e9sormais plus de 200 millions d\u2019utilisateurs actifs quotidiens - Parlons Techs - Store\" \/>\n<meta property=\"og:description\" content=\"Tout va bien pour\u00a0Twitter. Le nombre d\u2019utilisateurs quotidiens dits \u00ab\u00a0mon\u00e9tisables\u00a0\u00bb, c\u2019est-\u00e0-dire qui sont expos\u00e9s aux publicit\u00e9s sur la plateforme, a cr\u00fb de 7\u00a0millions d\u2019un trimestre sur l\u2019autre, pour atteindre 206\u00a0millions [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parlonstechs.com\/all\/2021\/08\/03\/twitter-le-reseau-social-compte-desormais-plus-de-200-millions-dutilisateurs-actifs-quotidiens\/\" \/>\n<meta property=\"og:site_name\" content=\"Parlons Techs - Store\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-03T19:42:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-03T19:44:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/at-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"265\" \/>\n\t<meta property=\"og:image:height\" content=\"119\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wisdom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"wisdom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/parlonstechs.com\\\/all\\\/2021\\\/08\\\/03\\\/twitter-le-reseau-social-compte-desormais-plus-de-200-millions-dutilisateurs-actifs-quotidiens\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parlonstechs.com\\\/all\\\/2021\\\/08\\\/03\\\/twitter-le-reseau-social-compte-desormais-plus-de-200-millions-dutilisateurs-actifs-quotidiens\\\/\"},\"author\":{\"name\":\"wisdom\",\"@id\":\"https:\\\/\\\/parlonstechs.com\\\/all\\\/#\\\/schema\\\/person\\\/a93526e9c6c72ccb484abb7008892823\"},\"headline\":\"Twitter : Le r\u00e9seau social compte d\u00e9sormais plus de 200 millions d\u2019utilisateurs actifs quotidiens\",\"datePublished\":\"2021-08-03T19:42:34+00:00\",\"dateModified\":\"2021-08-03T19:44:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/parlonstechs.com\\\/all\\\/2021\\\/08\\\/03\\\/twitter-le-reseau-social-compte-desormais-plus-de-200-millions-dutilisateurs-actifs-quotidiens\\\/\"},\"wordCount\":278,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/parlonstechs.com\\\/all\\\/2021\\\/08\\\/03\\\/twitter-le-reseau-social-compte-desormais-plus-de-200-millions-dutilisateurs-actifs-quotidiens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parlonstechs.com\\\/all\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/at-7.jpg\",\"articleSection\":[\"Actualit\u00e9\",\"R\u00e9seaux Sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/parlonstechs.com\\\/all\\\/2021\\\/08\\\/03\\\/twitter-le-reseau-social-compte-desormais-plus-de-200-millions-dutilisateurs-actifs-quotidiens\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/parlonstechs.com\\\/all\\\/2021\\\/08\\\/03\\\/twitter-le-reseau-social-compte-desormais-plus-de-200-millions-dutilisateurs-actifs-quotidiens\\\/\",\"url\":\"https:\\\/\\\/parlonstechs.com\\\/all\\\/2021\\\/08\\\/03\\\/twitter-le-reseau-social-compte-desormais-plus-de-200-millions-dutilisateurs-actifs-quotidiens\\\/\",\"name\":\"Twitter : Le r\u00e9seau social compte d\u00e9sormais plus de 200 millions d\u2019utilisateurs actifs quotidiens - 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