{"id":1941,"date":"2021-08-08T19:45:06","date_gmt":"2021-08-08T17:45:06","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=1941"},"modified":"2022-09-23T12:41:05","modified_gmt":"2022-09-23T10:41:05","slug":"susan-wojcicki-cest-qui","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/08\/08\/susan-wojcicki-cest-qui\/","title":{"rendered":"Susan Wojcicki : PDG de\u00a0YouTube (C’est Qui ?)"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Susan Wojcicki est PDG de YouTube, la plus grande plateforme de partage de vid\u00e9os sur Internet. <\/strong><\/p>\n\n\n\n

L’entrepreneuse n\u00e9e le 5 juillet 1968 dans le comt\u00e9 de Santa Clara en Californie a fait l’essentiel de sa carri\u00e8re au sein de Google, o\u00f9 elle est pr\u00e9sente depuis les d\u00e9buts de l’entreprise, Apr\u00e8s avoir lou\u00e9 son garage aux cofondateurs de Google, elle est recrut\u00e9e par l’entreprise en tant que directrice du marketing. <\/p>\n\n\n\n

Susan a contribu\u00e9 \u00e0 la cr\u00e9ation de certains des produits les plus rentables de l’histoire de la multinationale et a jou\u00e9 un r\u00f4le essentiel dans la compr\u00e9hension de la mani\u00e8re de mon\u00e9tiser l’activit\u00e9, apportant un avantage concurrentiel au groupe.<\/p>\n\n\n\n

Dans son dernier classement des femmes les plus puissantes du monde, le magazine Forbes l’a class\u00e9e au sixi\u00e8me rang apr\u00e8s Angela Merkel, Theresa May, Melinda Gates, Sheryl Sandberg et Mary Barra.<\/p>\n\n\n\n

Avec cinq enfants et une fortune estim\u00e9e \u00e0 plus de 400 millions de dollars, Wojcicki a fini par devenir une r\u00e9f\u00e9rence mondiale en mati\u00e8re de publicit\u00e9 sur Internet et de d\u00e9veloppement de nouvelles activit\u00e9s.<\/p>\n\n\n\n

Les d\u00e9buts de Susan Wojcicki<\/h3>\n\n\n\n

Susan Wojcicki a une formation initiale en philosophie et en histoire, mais l’informatique est devenue l’une de ses passions. Elle poursuit alors ses \u00e9tudes en administration des affaires (MBA) dans la prestigieuse universit\u00e9 UCLA. Avant de rejoindre Google, Wojcicki a travaill\u00e9 pendant un certain temps chez Intel.<\/p>\n\n\n\n

Son p\u00e8re, un Am\u00e9ricain d’origine polonaise, \u00e9tait professeur de physique \u00e0 l’universit\u00e9 de Stanford et sa m\u00e8re, descendante de Juifs russes, \u00e9tait \u00e9ducatrice. Elle a v\u00e9cu entour\u00e9e d’universitaires.<\/p>\n\n\n\n

Puis, titulaire d’une ma\u00eetrise en sciences et en administration des affaires, elle a vu dans l’internet une terre d’opportunit\u00e9s et il ne lui a pas fallu longtemps pour apprendre \u00e0 coder.<\/p>\n\n\n\n

Google est n\u00e9 dans le garage de sa maison<\/h3>\n\n\n\n

Susan Wojcicki a lou\u00e9 un garage en 1998 \u00e0 deux jeunes hommes, Larry Page et Sergey Brin, pour inventer un moteur de recherche sur Internet. Le loyer de 1 700 dollars par mois permettrait de payer l’hypoth\u00e8que de sa nouvelle maison \u00e0 Menlo Park, pr\u00e8s de Palo Alto, en Californie.<\/p>\n\n\n\n

\u00c0 l’\u00e9poque, elle travaillait chez Intel, et il lui semblait que le projet de ces deux \u00e9tudiants avait tout le potentiel pour devenir une innovation majeure. Peu apr\u00e8s, elle a d\u00e9cid\u00e9 de rejoindre l’\u00e9quipe Google, malgr\u00e9 sa grossesse de quatre mois, et est devenue la premi\u00e8re femme \u00e0 rejoindre l’entreprise et la 16e employ\u00e9e.<\/p>\n\n\n\n

Son pari s’est av\u00e9r\u00e9 payant et l’a conduit \u00e0 devenir le gourou du marketing du g\u00e9ant technologique et, plus tard, le PDG de YouTube, la plateforme vid\u00e9o que Google a achet\u00e9e en 2006 sur la recommandation de Mme Wojcicki elle-m\u00eame.<\/p>\n\n\n\n

Sa s\u0153ur Anne, biologiste et fondatrice de la soci\u00e9t\u00e9 de recherche g\u00e9n\u00e9tique 23andme, a \u00e9pous\u00e9 Sergey Brin, l’un des cofondateurs du g\u00e9ant technologique, bien qu’ils aient ensuite divorc\u00e9.<\/p>\n\n\n\n

Ses premiers pas chez Google<\/h3>\n\n\n\n

Chez Google, elle a commenc\u00e9 comme responsable du marketing et, au fur et \u00e0 mesure de l’expansion de l’entreprise, elle a pris en charge toute la publicit\u00e9 et les relations commerciales de l’entreprise. Wojcicki a notamment dirig\u00e9 le d\u00e9veloppement d’AdSense<\/strong>, le service permettant aux entreprises de faire de la publicit\u00e9 en ligne, et d’autres produits comme Adwords<\/strong> et Google Analytics<\/strong>.<\/p>\n\n\n\n

Elle a fait tout cela tout en \u00e9levant ses enfants. Elle a d’ailleurs d\u00e9fini une r\u00e8gle historique de ne pas r\u00e9pondre aux appels ou aux mails entre 18 et 21 heures. Dans cette m\u00eame d\u00e9marche, elle a instaur\u00e9 chez YouTube des pratiques telles que les horaires flexibles et un cong\u00e9 de maternit\u00e9 pay\u00e9 de 18 semaines, des politiques plut\u00f4t inhabituelles aux \u00c9tats-Unis.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Susan Wojcicki est PDG de YouTube, la plus grande plateforme de partage de vid\u00e9os sur Internet.  L’entrepreneuse n\u00e9e le 5 juillet 1968 dans le comt\u00e9 de Santa Clara en Californie a fait […]<\/p>\n","protected":false},"author":1,"featured_media":1944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,116],"tags":[],"class_list":["post-1941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-cki"],"yoast_head":"\nSusan Wojcicki : PDG de\u00a0YouTube (C'est Qui ?) - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2021\/08\/08\/susan-wojcicki-cest-qui\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Susan Wojcicki : PDG de\u00a0YouTube (C'est Qui ?)\" \/>\n<meta property=\"og:description\" content=\"Susan Wojcicki est PDG de\u00a0YouTube, la plus grande plateforme de partage de vid\u00e9os sur\u00a0Internet.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parlonstechs.com\/all\/2021\/08\/08\/susan-wojcicki-cest-qui\/\" \/>\n<meta property=\"og:site_name\" content=\"Parlons Techs - 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