{"id":203,"date":"2020-12-01T14:31:04","date_gmt":"2020-12-01T13:31:04","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=203"},"modified":"2020-12-01T14:31:21","modified_gmt":"2020-12-01T13:31:21","slug":"facebook-achete-une-plateforme-de-relation-client","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2020\/12\/01\/facebook-achete-une-plateforme-de-relation-client\/","title":{"rendered":"Facebook ach\u00e8te une plateforme de relation client"},"content":{"rendered":"\n
\"Facebook\"\/<\/figure>\n\n\n\n

Facebook a annonc\u00e9 lundi l’acquisition de Kustomer, une start-up sp\u00e9cialis\u00e9e dans la gestion de la relation client, un aspect de plus en plus important des activit\u00e9s du g\u00e9ant des r\u00e9seaux sociaux qui courtise les PME pour qu’elles interagissent avec les consommateurs via ses messageries.<\/strong><\/p>\n\n\n\n

Le groupe californien devrait d\u00e9bourser plus d’un milliard de dollars pour cette soci\u00e9t\u00e9 \u00e9valu\u00e9e \u00e0 plus de 700 millions l’ann\u00e9e derni\u00e8re,\u00a0d’apr\u00e8s le\u00a0Wall Street Journal<\/em>. L’op\u00e9ration devra \u00eatre valid\u00e9e par les autorit\u00e9s de r\u00e9gulation.<\/p>\n\n\n\n

Cette transaction s’inscrit dans la strat\u00e9gie de Facebook de d\u00e9veloppement d’une galaxie compl\u00e8te de services pour les commer\u00e7ants, qui ont\u00a0acc\u00e9l\u00e9r\u00e9 leur transition num\u00e9rique\u00a0pendant la pand\u00e9mie pour ne pas perdre les liens – ou en \u00e9tablir de nouveaux – avec leurs clients.<\/p>\n\n\n\n

\u00ab\u00a0Toutes les entreprises savent que quand le t\u00e9l\u00e9phone sonne, elles doivent d\u00e9crocher. Or les textos et messages sont devenus aussi importants que les coups de fil, et elles doivent s’adapter\u00a0\u00bb, r\u00e9sume Facebook dans un communiqu\u00e9. \u00ab\u00a0Nous avons \u00e9t\u00e9 les premiers t\u00e9moins de ce changement alors que tous les jours plus de 175 millions de personnes contactent des soci\u00e9t\u00e9s via WhatsApp\u00a0\u00bb, l’une des messageries du groupe.<\/p>\n\n\n\n

Facebook courtise les petites entreprises<\/h2>\n\n\n\n

Le logiciel de Kustomer est d\u00e9j\u00e0 utilis\u00e9 par Facebook. Il permet aux commer\u00e7ants d’agr\u00e9ger les requ\u00eates des consommateurs qui leur arrivent via\u00a0Messenger\u00a0(l’autre messagerie) et d’y r\u00e9pondre.<\/p>\n\n\n\n

\u00ab\u00a0Avec nos capacit\u00e9s compl\u00e9mentaires, nous serons capables d’aider plus de personnes qui b\u00e9n\u00e9ficieront d’une gestion de la relation client plus rapide, plus riche et disponible partout, quand ils en ont besoin – par t\u00e9l\u00e9phone, courriel, texto, chat ou messagerie\u00a0\u00bb, a d\u00e9taill\u00e9 Kustomer dans un communiqu\u00e9.<\/p>\n\n\n\n

Apr\u00e8s deux mois de confinements et de distanciation physique, mi-mai,\u00a0Facebook a sorti le grand jeu\u00a0pour les petites entreprises, avec de nouveaux outils pour faciliter leur communication via ses diff\u00e9rentes plateformes (vitrines personnalisables, boutons de paiement, int\u00e9gration de liens vers les produits dans des vid\u00e9os diffus\u00e9es en direct, effets de r\u00e9alit\u00e9 augment\u00e9e, etc).<\/p>\n\n\n\n

Kustomer a pr\u00e9cis\u00e9 qu’elle continuerait \u00e0 travailler \u00ab\u00a0avec ses partenaires en tant que membre de la famille Facebook\u00a0\u00bb.<\/p>\n\n\n\n

Une immense \u00ab\u00a0famille\u00a0\u00bb qui suscite de plus en plus la r\u00e9probation des autorit\u00e9s. Avec sa plateforme dominante \u00e0 l’\u00e9chelle mondiale, le rachat d’Instagram\u00a0en 2012 (pour un milliard de dollars \u00e0 l’\u00e9poque) et celui de\u00a0WhatsApp\u00a0en 2014, la soci\u00e9t\u00e9 am\u00e9ricaine est devenue un mastodonte des r\u00e9seaux et de la publicit\u00e9 en ligne. Les r\u00e9gulateurs am\u00e9ricains de la concurrence ont lanc\u00e9\u00a0plusieurs enqu\u00eates\u00a0sur d’\u00e9ventuels abus de position dominante.<\/p>\n\n\n\n

BFMTV<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook a annonc\u00e9 lundi l’acquisition de Kustomer, une start-up sp\u00e9cialis\u00e9e dans la gestion de la relation client, un aspect de plus en plus important des activit\u00e9s du g\u00e9ant des r\u00e9seaux […]<\/p>\n","protected":false},"author":1,"featured_media":205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,41],"tags":[38],"class_list":["post-203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-reseaux-sociaux","tag-facebook"],"yoast_head":"\nFacebook ach\u00e8te une plateforme de relation client - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2020\/12\/01\/facebook-achete-une-plateforme-de-relation-client\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook ach\u00e8te une plateforme de relation client - 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