{"id":2098,"date":"2021-08-27T11:53:15","date_gmt":"2021-08-27T09:53:15","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=2098"},"modified":"2021-08-27T11:55:54","modified_gmt":"2021-08-27T09:55:54","slug":"tiktok-va-permettre-aux-utilisateurs-dacheter-des-produits-directement-sur-lapplication","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/08\/27\/tiktok-va-permettre-aux-utilisateurs-dacheter-des-produits-directement-sur-lapplication\/","title":{"rendered":"TikTok va permettre aux utilisateurs d&rsquo;acheter des produits directement sur l&rsquo;application"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-45-1024x497.png\" alt=\"\" class=\"wp-image-2099\" srcset=\"https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-45-1024x497.png 1024w, https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-45-300x146.png 300w, https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-45-768x373.png 768w, https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-45.png 1118w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:24px\"><strong>Comme Instagram ou Facebook, TikTok, l&rsquo;application la plus t\u00e9l\u00e9charg\u00e9e au monde, a annonc\u00e9 mardi qu&rsquo;elle allait offrir la possibilit\u00e9 \u00e0 ses utilisateurs d&rsquo;acheter des produits propos\u00e9s par des cr\u00e9ateurs de contenu sur sa plateforme. Cette annonce constitue une extension du partenariat avec la solution Shopify, qui permet \u00e0 des enseignes de cr\u00e9er leur activit\u00e9 de commerce en ligne.<\/strong><\/p>\n\n\n\n<p>\u00ab\u00a0TikTok Shopping apportera de nouvelles fonctionnalit\u00e9s qui aideront les commer\u00e7ants Shopify \u00e0 cr\u00e9er un contenu organique attractif, permettant de renvoyer les consommateurs directement \u00e0 leur boutique en ligne pour le paiement, et ainsi d&rsquo;explorer et d&rsquo;acheter facilement les produits qu&rsquo;ils d\u00e9couvrent sur TikTok\u00a0\u00bb, a expliqu\u00e9 dans un communiqu\u00e9 l&rsquo;application qui compte plus de 100 millions d&rsquo;utilisateurs rien qu&rsquo;aux Etats-Unis.<\/p>\n\n\n\n<p>La filiale du groupe chinois ByteDance va ainsi permettre aux e-commer\u00e7ants pr\u00e9sents sur Shopify de synchroniser leurs catalogues de produits pour cr\u00e9er des boutiques virtuelles, mais aussi d&rsquo;inclure des liens vers des produits directement dans leurs vid\u00e9os post\u00e9es sur le r\u00e9seau social.<\/p>\n\n\n\n<p>\u00ab\u00a0Un positionnement unique entre contenu et commerce\u00a0\u00bb<\/p>\n\n\n\n<p>L&rsquo;onglet baptis\u00e9 \u00ab\u00a0Shopping\u00a0\u00bb est pour l&rsquo;heure test\u00e9 aupr\u00e8s d&rsquo;un \u00e9chantillon d&rsquo;e-commer\u00e7ants aux Etats-Unis, au Canada et au Royaume-Uni. Un groupe de marques va proposer cette option \u00ab\u00a0dans les prochaines semaines\u00a0\u00bb, pr\u00e9cise \u00e9galement TikTok, ajoutant vouloir continuer \u00ab\u00a0d&rsquo;explorer de nouvelles possibilit\u00e9s e-commerce\u00a0\u00bb.<\/p>\n\n\n\n<p>\u00ab\u00a0TikTok b\u00e9n\u00e9ficie d&rsquo;un positionnement unique entre contenu et commerce\u00a0\u00bb, a soulign\u00e9 Blake Chandlee, pr\u00e9sident de l&rsquo;activit\u00e9 entreprises chez TikTok, cit\u00e9 dans un communiqu\u00e9 publi\u00e9 par Shopify. \u00ab\u00a0Ces nouvelles solutions vont permettre aux soci\u00e9t\u00e9s de toutes tailles de cr\u00e9er encore plus facilement un contenu attractif, qui m\u00e8nera les consommateurs directement au point d&rsquo;achat en ligne\u00a0\u00bb, a-t-il ajout\u00e9.<\/p>\n\n\n\n<p>Selon Shopify, la personnalit\u00e9 de t\u00e9l\u00e9r\u00e9alit\u00e9 Kylie Jenner, qui a d\u00e9velopp\u00e9 une marque de cosm\u00e9tiques, \u00ab\u00a0Kylie Cosmetics\u00a0\u00bb, valoris\u00e9e \u00e0 plusieurs centaines de millions de dollars, fera partie des premiers utilisateurs de ce nouveau service.<\/p>\n\n\n\n<p>Facebook et Instagram proposent d\u00e9j\u00e0 cette fonctionnalit\u00e9<\/p>\n\n\n\n<p>En f\u00e9vrier dernier, TikTok et Shopify avaient d\u00e9j\u00e0 scell\u00e9 un accord qui propose aux marques pr\u00e9sentes sur la plateforme du g\u00e9ant canadien du commerce en ligne de piloter des campagnes marketing aidant \u00e0 la vente sur le r\u00e9seau social chinois.<\/p>\n\n\n\n<p>Pour rappel, Facebook et Instagram proposent d\u00e9j\u00e0 une fonctionnalit\u00e9 permettant aux marques de se cr\u00e9er une vitrine personnalis\u00e9e et attrayante, pour mettre en valeur leurs produits. Mais \u00e0 la diff\u00e9rence de \u00ab\u00a0TikTok Shopping\u00a0\u00bb, \u00ab\u00a0Instagram Shop\u00a0\u00bb et \u00ab\u00a0Facebook Shop\u00a0\u00bb permettent de r\u00e9gler ses achats sans \u00eatre redirig\u00e9 vers le site marchand&#8230;<\/p>\n\n\n\n<p>Boursier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme Instagram ou Facebook, TikTok, l&rsquo;application la plus t\u00e9l\u00e9charg\u00e9e au monde, a annonc\u00e9 mardi qu&rsquo;elle allait offrir la possibilit\u00e9 \u00e0 ses utilisateurs d&rsquo;acheter des produits propos\u00e9s par des cr\u00e9ateurs de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,181,41],"tags":[],"class_list":["post-2098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-internet","category-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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