{"id":2110,"date":"2021-08-27T12:37:25","date_gmt":"2021-08-27T10:37:25","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=2110"},"modified":"2021-08-27T12:39:08","modified_gmt":"2021-08-27T10:39:08","slug":"google-15-milliards-de-dollars-pour-rester-le-moteur-de-recherche-prefere-dapple","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/08\/27\/google-15-milliards-de-dollars-pour-rester-le-moteur-de-recherche-prefere-dapple\/","title":{"rendered":"Google : 15 milliards de dollars pour rester le moteur de recherche pr\u00e9f\u00e9r\u00e9 d\u2019Apple"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"511\" src=\"https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-48.png\" alt=\"\" class=\"wp-image-2111\" srcset=\"https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-48.png 799w, https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-48-300x192.png 300w, https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2021\/08\/image-48-768x491.png 768w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/figure>\n\n\n\n<p style=\"font-size:24px\"><strong>CONCURRENCE &#8211; L\u2019objectif de Google serait avant tout de s\u2019assurer que Microsoft et son moteur de recherche Bing restent hors course pour appara\u00eetre par d\u00e9faut sur les appareils fonctionnant sous iOS<\/strong><\/p>\n\n\n\n<p>Le cabinet d\u2019analyse financi\u00e8re Bernstein a \u00e9valu\u00e9 \u00e0 pr\u00e8s de 15\u00a0milliards de dollars (12,7\u00a0milliards d\u2019euros) le montant vers\u00e9 par\u00a0Google\u00a0\u00e0 Apple pour rester le\u00a0moteur de recherche\u00a0par d\u00e9faut sur tous ses terminaux.<\/p>\n\n\n\n<p> Il s\u2019agit d\u2019une somme annuelle en forte hausse, a-t-il expliqu\u00e9 dans une note \u00e0 ses clients cit\u00e9e par le sp\u00e9cialiste de la marque \u00e0 la pomme Philip Elmer-DeWitt, ce mercredi\u00a0<a href=\"https:\/\/www.ped30.com\/2021\/08\/25\/apple-google-payments-15b\/\" target=\"_blank\" rel=\"noreferrer noopener\">sur son site Internet<\/a>.<\/p>\n\n\n\n<p>En 2020, Google avait d\u00e9bours\u00e9 10\u00a0milliards de dollars, soit 8,5\u00a0milliards d\u2019euros. Ce paiement assure au g\u00e9ant d\u2019\u00eatre l\u2019outil de recherche apparaissant en premier sur les appareils fonctionnant sous le syst\u00e8me d\u2019exploitation iOS. Les experts ont indiqu\u00e9 s\u2019attendre \u00e0 une nouvelle augmentation en 2022. La somme re\u00e7ue par Apple pourrait alors atteindre 18 \u00e0 20\u00a0milliards de dollars, c\u2019est-\u00e0-dire entre 15 et 17\u00a0milliards d\u2019euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contrer Microsoft et Bing<\/h2>\n\n\n\n<p>L\u2019une des raisons principales d\u2019une telle d\u00e9pense de la part de Google est de s\u2019assurer que Microsoft ne parvienne pas \u00e0 s\u00e9duire&nbsp;<a href=\"https:\/\/www.20minutes.fr\/high-tech\/apple\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>&nbsp;avec son moteur de recherche Bing, a analys\u00e9 Toni Sacconaghi, expert chez Bernstein. L\u2019effort du g\u00e9ant de Menlo Park (Etats-Unis) montre aussi \u00e0 quel point il est important pour lui de voir son outil-phare pr\u00e9sent au premier plan sur les&nbsp;<a href=\"https:\/\/www.20minutes.fr\/high-tech\/iphone\/\" target=\"_blank\" rel=\"noreferrer noopener\">iPhones<\/a>\u200b, les iPads et les ordinateurs Mac.<\/p>\n\n\n\n<p>Berstein a \u00e9voqu\u00e9 \u00ab\u00a0un risque d\u2019ordre r\u00e9glementaire\u00a0\u00bb pour Google qu\u2019il a qualifi\u00e9 de \u00ab\u00a0r\u00e9el\u00a0\u00bb mais dont les possibles r\u00e9percussions ne devraient se manifester que \u00ab\u00a0dans des ann\u00e9es\u00a0\u00bb. M\u00eame dans le cas d\u2019un verdict judiciaire d\u00e9favorable \u00e0 l\u2019entreprise californienne, l\u2019\u00e9ventuelle amende ne lui ferait perdre que 4 ou 5\u00a0% de son exc\u00e9dent brut d\u2019exploitation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CONCURRENCE &#8211; L\u2019objectif de Google serait avant tout de s\u2019assurer que Microsoft et son moteur de recherche Bing restent hors course pour appara\u00eetre par d\u00e9faut sur les appareils fonctionnant sous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,165,181],"tags":[],"class_list":["post-2110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-digital","category-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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