{"id":2471,"date":"2021-11-09T10:21:49","date_gmt":"2021-11-09T09:21:49","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=2471"},"modified":"2021-11-09T10:32:30","modified_gmt":"2021-11-09T09:32:30","slug":"pourquoi-facebook-devient-meta","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/11\/09\/pourquoi-facebook-devient-meta\/","title":{"rendered":"Pourquoi Facebook devient Meta ?"},"content":{"rendered":"\n
\"Votre<\/figure>\n\n\n\n

Comme Google en son temps, devenu Alphabet, Facebook change de nom pour que ses produits \u00e0 venir, comme une montre connect\u00e9e et le m\u00e9tavers, ne souffrent pas de l’image de\u2026 Facebook<\/strong><\/p>\n\n\n\n

C’est \u00e0 la toute fin de sa conf\u00e9rence virtuelle, le 28 octobre, que Mark Zuckerberg, le patron de Facebook, a \u00e9nonc\u00e9 le nom de Meta. Il s’agit de l’appellation de la structure qui recouvrera toutes les activit\u00e9s de la firme, qu’il s’agisse des r\u00e9seaux sociaux —\u00a0comme Facebook ou Instagram –, de WhatsApp ou encore des lunettes connect\u00e9es et de l’Oculus Quest 2.<\/p>\n\n\n\n

Une strat\u00e9gie qui rappelle celle men\u00e9e par Google en 2015\u00a0avec Alphabet pour regrouper toutes ses activit\u00e9s sous cet \u00e9tendard, m\u00eame si, au final, on \u00e9voque toujours essentiellement le groupe sous le nom de son moteur de recherche. Meta vient \u00e9galement rappeler le concept de m\u00e9tavers, c’est-\u00e0-dire la transposition de l’univers r\u00e9el dans le virtuel\u00a0pour lequel Facebook s’investit beaucoup ces derniers mois.<\/p>\n\n\n\n

Un concept pour lequel le r\u00e9seau social compte d’ailleurs recruter 10.000 personnes en Europe et engager 10 milliards de dollars pour commencer. Mais gommer le nom de Facebook pour Meta et parler d’avenir tombe \u00e0 pic\u00a0alors que la firme est dans le sillage des tourments caus\u00e9s par les r\u00e9v\u00e9lations de la lanceuse d’alerte Frances Haugen, les fameux Facebook Files.<\/p>\n\n\n\n

Une nouvelle marque pour faire oublier le pr\u00e9sent<\/h2>\n\n\n\n

Depuis la publication de ces documents internes compromettants et l’audition de cette ex-employ\u00e9e devant le congr\u00e8s am\u00e9ricain, la r\u00e9putation du g\u00e9ant des r\u00e9seaux sociaux est sacr\u00e9ment ternie. Les effets se ressentent fortement au niveau de la bourse o\u00f9 son cours a d\u00e9gringol\u00e9. C’est donc en se drapant dans ce nouveau voile de Meta que Mark Zuckerberg cherche \u00e0 faire oublier ces incidents.<\/p>\n\n\n\n

En misant sur le m\u00e9tavers, Facebook se projette \u00e9galement dans l’avenir et compte \u00eatre le principal acteur de cet univers virtuel. Et, du c\u00f4t\u00e9 du pr\u00e9sent, la soci\u00e9t\u00e9 commence \u00e9galement \u00e0 multiplier les accessoires connect\u00e9s. Outre sa paire de lunettes r\u00e9alis\u00e9e en collaboration avec Ray-Ban, une nouvelle montre connect\u00e9e estampill\u00e9e Meta devrait sortir lors de l’\u00e9t\u00e9 prochain.<\/p>\n\n\n\n

Et justement, une image de celle-ci vient d’\u00eatre d\u00e9nich\u00e9e par un d\u00e9veloppeur ayant d\u00e9cortiqu\u00e9 l’application li\u00e9e aux Ray-Ban Stories. Sur la photo publi\u00e9e par Bloomberg, on peut voir une montre reprenant le design de l\u2019Apple Watch, mais dot\u00e9e d’une petite cam\u00e9ra pour prendre directement des photos et vid\u00e9os.<\/p>\n\n\n\n

avec Futura<\/p>\n\n\n\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Comme Google en son temps, devenu Alphabet, Facebook change de nom pour que ses produits \u00e0 venir, comme une montre connect\u00e9e et le m\u00e9tavers, ne souffrent pas de l’image de\u2026 […]<\/p>\n","protected":false},"author":1,"featured_media":2474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,15,181,41],"tags":[],"class_list":["post-2471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-innovation","category-internet","category-reseaux-sociaux"],"yoast_head":"\nPourquoi Facebook devient Meta ? - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2021\/11\/09\/pourquoi-facebook-devient-meta\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi Facebook devient Meta ? 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