{"id":2615,"date":"2021-12-26T19:22:45","date_gmt":"2021-12-26T18:22:45","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=2615"},"modified":"2021-12-26T19:22:45","modified_gmt":"2021-12-26T18:22:45","slug":"snapchat-a-verse-plus-de-250-millions-de-dollars-aux-createurs-en-2021","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/12\/26\/snapchat-a-verse-plus-de-250-millions-de-dollars-aux-createurs-en-2021\/","title":{"rendered":"Snapchat a vers\u00e9 plus de 250 millions de dollars aux cr\u00e9ateurs en 2021"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/AARSBb6.img?h=351&amp;w=624&amp;m=6&amp;q=60&amp;o=f&amp;l=f\" alt=\"Snapchat a lanc\u00e9 Spotlight, son fil public de vid\u00e9os en novembre 2020.\"\/><\/figure>\n\n\n\n<p style=\"font-size:28px\"><strong>Les cr\u00e9ateurs sur Snapchat se sont enrichis en 2021 ! Le r\u00e9seau social a d\u00e9voil\u00e9 le montant vers\u00e9 \u00e0 ses utilisateurs pour avoir cr\u00e9\u00e9 du contenu sur Spotlight. La plateforme s&rsquo;\u00e9tait engag\u00e9e \u00e0 payer un million de dollars par jour pour booster son outil concurrent de TikTok. La promesse a-t-elle \u00e9t\u00e9 tenue ? R\u00e9ponse : non. On vous en dit plus&#8230;<\/strong><\/p>\n\n\n\n<p>C&rsquo;est une sacr\u00e9e somme qu&rsquo;a vers\u00e9e Snapchat \u00e0 ses cr\u00e9ateurs. En tout, ce sont plus de 12.000 cr\u00e9ateurs qui ont re\u00e7u l&rsquo;\u00e9quivalent de 250 millions de dollars gr\u00e2ce \u00e0 Spotlight, un an apr\u00e8s son lancement, a r\u00e9v\u00e9l\u00e9 le r\u00e9seau social d&rsquo;Evan Spiegel. Un joli pactole, mais qui ne correspond pas \u00e0 la somme promise par Snapchat. La plateforme s&rsquo;\u00e9tait engag\u00e9e \u00e0 verser un million de dollars par jour aux cr\u00e9ateurs pour publier des contenus sur Spotlight, le flux continue de vid\u00e9os courtes inspir\u00e9 de TikTok. Une strat\u00e9gie pour attirer et s\u00e9duire les internautes afin de contrer le succ\u00e8s du r\u00e9seau social chinois. En r\u00e9alit\u00e9, les cr\u00e9ateurs concern\u00e9s ont touch\u00e9 en moyenne sur l&rsquo;ann\u00e9e plus de 20.000 dollars chacun pour leurs contenus.<\/p>\n\n\n\n<p>Snapchat met de plus en plus l&rsquo;accent sur son outil Spotlight. Alors que TikTok continue sa progression en r\u00e9alisant des contenus exclusifs, comme la cr\u00e9ation d&rsquo;une s\u00e9rie sp\u00e9cialement con\u00e7ue pour le r\u00e9seau social, Snapchat \u00e9labore aussi sa strat\u00e9gie. Le r\u00e9seau social proposera notamment un rendez-vous avec Addison Rae, l&rsquo;influenceuse d\u00e9couverte sur&#8230; TikTok ! Derni\u00e8rement, Snapchat a annonc\u00e9 verser jusqu&rsquo;\u00e0 25.000 dollars aux cr\u00e9ateurs gr\u00e2ce \u00e0 des challenges sur Spotlight.<\/p>\n\n\n\n<p>Pour d\u00e9velopper sa communication, Snapchat peut compter sur des influenceuses de choix. Outre la star de TikTok, Addison Rae, la plateforme a annonc\u00e9 un partenariat avec la famille star des r\u00e9seaux sociaux, les Kardashian.<\/p>\n\n\n\n<p>\u00ab\u00a0Au cours de l&rsquo;ann\u00e9e \u00e0 venir, nous continuerons \u00e0 offrir une gamme d&rsquo;opportunit\u00e9s pour r\u00e9pondre aux besoins des cr\u00e9ateurs afin qu&rsquo;ils puissent divertir notre communaut\u00e9 tout en d\u00e9veloppant leur marque. Et pour notre communaut\u00e9, nous continuerons \u00e0 faciliter encore plus le suivi et la visualisation du contenu de vos cr\u00e9ateurs pr\u00e9f\u00e9r\u00e9s, que ce soit sur Spotlight, Stories ou Discover. Aujourd&rsquo;hui, plus de 25 cr\u00e9ateurs Spotlight diffusent \u00e9galement leur \u00e9mission sur Discover, et d&rsquo;autres seront lanc\u00e9es dans les mois \u00e0 venir\u00a0\u00bb, a d\u00e9voil\u00e9 Snap dans son communiqu\u00e9 officiel.<\/p>\n\n\n\n<p>Sabrina Alili<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les cr\u00e9ateurs sur Snapchat se sont enrichis en 2021 ! Le r\u00e9seau social a d\u00e9voil\u00e9 le montant vers\u00e9 \u00e0 ses utilisateurs pour avoir cr\u00e9\u00e9 du contenu sur Spotlight. La plateforme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,165,181,41],"tags":[],"class_list":["post-2615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-digital","category-internet","category-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat a vers\u00e9 plus de 250 millions de dollars aux cr\u00e9ateurs en 2021 - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2021\/12\/26\/snapchat-a-verse-plus-de-250-millions-de-dollars-aux-createurs-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat a vers\u00e9 plus de 250 millions de dollars aux cr\u00e9ateurs en 2021 - Parlons Techs - Store\" \/>\n<meta property=\"og:description\" content=\"Les cr\u00e9ateurs sur Snapchat se sont enrichis en 2021 ! 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