{"id":2673,"date":"2022-01-21T21:50:01","date_gmt":"2022-01-21T20:50:01","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=2673"},"modified":"2022-01-21T21:50:01","modified_gmt":"2022-01-21T20:50:01","slug":"metavers-comment-mark-zuckerberg-compte-gagner-des-milliards-de-dollars","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2022\/01\/21\/metavers-comment-mark-zuckerberg-compte-gagner-des-milliards-de-dollars\/","title":{"rendered":"M\u00e9tavers : Comment Mark Zuckerberg compte gagner des milliards de dollars"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.futura-sciences.com\/buildsv6\/images\/wide1920\/9\/4\/7\/947e7c44a4_50185541_meta-horizon-worlds.jpg\" alt=\"M\u00e9tavers : comment Mark Zuckerberg compte gagner des milliards de dollars\"\/><\/figure>\n\n\n\n<p style=\"font-size:28px\"><strong>En octobre dernier, lorsque Facebook est devenu Meta, Mark Zuckerberg a pr\u00e9sent\u00e9 en d\u00e9tail sa conception du m\u00e9tavers pour un avenir radieux\u2026 Les brevets d\u00e9pos\u00e9s par la firme permettent un aper\u00e7u de l&rsquo;envers du d\u00e9cor, o\u00f9 la moindre r\u00e9action physique pourrait \u00eatre utilis\u00e9e pour la publicit\u00e9 cibl\u00e9e.<\/strong><\/p>\n\n\n\n<p>La maison m\u00e8re de Facebook, d\u00e9sormais connue sous le nom de Meta, investit massivement dans le m\u00e9tavers et les technologies li\u00e9es. Mark Zuckerberg a annonc\u00e9 son intention de d\u00e9penser 10 milliards de dollars par an. Le\u00a0<em>Financial Times<\/em> a pass\u00e9 en revue des centaines de demandes de brevets d\u00e9pos\u00e9s par Meta aux \u00c9tats-Unis au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e, dont beaucoup ont \u00e9t\u00e9 accord\u00e9s, pour mieux comprendre la vision d&rsquo;avenir de la firme.<\/p>\n\n\n\n<p>Certains des brevets sont sans surprise, \u00e9tant donn\u00e9 que ce genre de technologie est d\u00e9j\u00e0 en d\u00e9veloppement chez la concurrence. Cela inclut le suivi du visage afin de dupliquer les expressions de l&rsquo;utilisateur sur son avatar virtuel, ou encore le suivi des yeux, afin d&rsquo;animer les yeux virtuels correctement. Ce dernier permet aussi de cr\u00e9er un rendu plus pr\u00e9cis \u00e0 l&rsquo;endroit regard\u00e9 par l&rsquo;utilisateur d&rsquo;un casque de r\u00e9alit\u00e9 virtuelle ou augment\u00e9e, limitant la puissance n\u00e9cessaire pour g\u00e9n\u00e9rer le reste de l&rsquo;image.<\/p>\n\n\n\n<p>Les brevets d\u00e9crivent aussi un syst\u00e8me de capteurs magn\u00e9tiques \u00e0 porter sur le torse pour d\u00e9tecter la posture, ou encore un syst\u00e8me pour cr\u00e9er des avatars \u00e0 partir de photos. Le but final serait de cr\u00e9er des copies 3D des personnes et objets tellement r\u00e9alistes qu&rsquo;ils sont impossibles \u00e0 distinguer de l&rsquo;original. Le syst\u00e8me a \u00e9t\u00e9 d\u00e9crit comme \u00ab\u00a0<em>un programme de clonage humain\u00a0<\/em>\u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.futura-sciences.com\/buildsv6\/images\/mediumoriginal\/8\/a\/0\/8a033304a1_50185538_meta-mark-zuckerberg-avatar.jpg\" alt=\"Mark Zuckerberg avec son avatar lors de sa pr\u00e9sentation du m\u00e9tavers. \u00a9 Meta\" title=\"Mark Zuckerberg avec son avatar lors de sa pr\u00e9sentation du m\u00e9tavers. \u00a9 Meta\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">La collecte de donn\u00e9es au service de la publicit\u00e9 cibl\u00e9e<\/h2>\n\n\n\n<p>Si de telles technologies pouvaient rendre le m\u00e9tavers beaucoup plus immersif, d&rsquo;autres brevets montrent comment Meta compte exploiter toutes les donn\u00e9es collect\u00e9es afin de g\u00e9n\u00e9rer des revenus. Mark Zuckerberg avait d\u00e9j\u00e0 soulign\u00e9 qu&rsquo;il comptait garder un prix bas pour son casque de r\u00e9alit\u00e9 virtuelle, et gagner de l&rsquo;argent gr\u00e2ce \u00e0 la vente de services et biens num\u00e9riques, et aussi gr\u00e2ce \u00e0 la publicit\u00e9.<\/p>\n\n\n\n<p>L&rsquo;un des brevets montre comment Meta compte personnaliser les publicit\u00e9s dans la r\u00e9alit\u00e9 augment\u00e9e, en fonction de l&rsquo;\u00e2ge, du genre, des int\u00e9r\u00eats, et de leurs interactions avec les r\u00e9seaux sociaux, y compris les \u00ab\u00a0likes\u00a0\u00bb et les commentaires. Avec un casque ou des lunettes qui int\u00e8grent un suivi des yeux, la firme pourrait exploiter une nouvelle source riche en informations sur la mani\u00e8re dont l&rsquo;utilisateur per\u00e7oit le contenu, et quels \u00e9l\u00e9ments sur la page attirent son attention&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.futura-sciences.com\/buildsv6\/images\/mediumoriginal\/0\/a\/8\/0a80dab42a_50185540_htc-vive-pro-eye-suivi-yeux.jpg\" alt=\"Le casque HTC Pro Eye int\u00e8gre d\u00e9j\u00e0 le suivi des yeux depuis plusieurs ann\u00e9es. \u00a9 HTC\" title=\"Le casque HTC Pro Eye int\u00e8gre d\u00e9j\u00e0 le suivi des yeux depuis plusieurs ann\u00e9es. \u00a9 HTC\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Des publicit\u00e9s partout dans le m\u00e9tavers&nbsp;?<\/h2>\n\n\n\n<p>Toujours selon les brevets, la firme compte proposer la duplication des objets r\u00e9els dans les univers virtuels. Cela concorde avec un autre brevet qui d\u00e9crit un syst\u00e8me pour permettre \u00e0 des tiers de \u00ab\u00a0sponsoriser l&rsquo;affichage d&rsquo;un objet\u00a0\u00bb dans un lieu virtuel gr\u00e2ce \u00e0 un processus similaire \u00e0 la vente actuelle des publicit\u00e9s. Cela ouvrira donc un tout nouveau support pour la publicit\u00e9 cibl\u00e9e. Les sponsors n&rsquo;auront plus \u00e0 s&rsquo;appuyer sur des casquettes et T-shirts avec leur logo, comme dans le monde r\u00e9el, ou des encarts dans les pages Web. N&rsquo;importe quel objet, dans n&rsquo;importe quel univers virtuel, pourra servir de support publicitaire.<\/p>\n\n\n\n<p>Interview\u00e9 par le\u00a0<em>Financial Times<\/em>, Brittan Heller, avocat en technologies chez Foley Hoag, a indiqu\u00e9 \u00ab\u00a0<em>mon cauchemar serait que la publicit\u00e9 cibl\u00e9e bas\u00e9e sur nos r\u00e9actions biologiques involontaires apparaisse dans le m\u00e9tavers\u00a0<\/em>\u00bb. On imagine ais\u00e9ment un ajout au casque qui mesure fr\u00e9quence cardiaque et vitesse de respiration en visualisant du contenu publicitaire&#8230;<\/p>\n\n\n\n<p>En r\u00e9ponse, Meta s&rsquo;est content\u00e9 d&rsquo;indiquer, \u00ab\u00a0<em>nos brevets ne couvrent pas n\u00e9cessairement les technologies utilis\u00e9es dans nos produits et services\u00a0<\/em>\u00bb. Le m\u00e9tavers en tant que tel n&rsquo;existera pas avant des ann\u00e9es, mais cela souligne l&rsquo;importance de ne pas le laisser entre les mains d&rsquo;une seule entreprise&#8230;<\/p>\n\n\n\n<p>avec futura<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En octobre dernier, lorsque Facebook est devenu Meta, Mark Zuckerberg a pr\u00e9sent\u00e9 en d\u00e9tail sa conception du m\u00e9tavers pour un avenir radieux\u2026 Les brevets d\u00e9pos\u00e9s par la firme permettent un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,15],"tags":[],"class_list":["post-2673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9tavers : Comment Mark Zuckerberg compte gagner des milliards de dollars - 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