{"id":296,"date":"2020-12-03T07:43:48","date_gmt":"2020-12-03T06:43:48","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=296"},"modified":"2020-12-03T07:43:48","modified_gmt":"2020-12-03T06:43:48","slug":"salesforce-rachete-la-messagerie-slack-pour-277-milliards-de-dollars-et-serelance-dans-la-course-contre-microsoft","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2020\/12\/03\/salesforce-rachete-la-messagerie-slack-pour-277-milliards-de-dollars-et-serelance-dans-la-course-contre-microsoft\/","title":{"rendered":"SalesForce rach\u00e8te la messagerie Slack pour 27,7 milliards de dollars et serelance dans la course contre Microsoft"},"content":{"rendered":"\n
\"\"\/<\/figure>\n\n\n\n

Le sp\u00e9cialiste du CRM SalesForce finit l’ann\u00e9e 2020 en beaut\u00e9 et annonce le rachat de Slack pour la modique somme de 27,7 milliards de dollars.<\/strong><\/p>\n\n\n\n

Alors que la soci\u00e9t\u00e9 dispose d\u00e9j\u00e0 d’une panoplie d’outils \u00e0 destination des \u00e9quipes commerciales, du marketing, du commerce ou des analystes ; SalesForce compte encore renforcer sa position en entreprise.<\/p>\n\n\n\n

Avec le rachat de Slack, SalesForce vise la communication, un secteur cl\u00e9, avec une messagerie unique d\u00e9j\u00e0 tr\u00e8s populaire.<\/p>\n\n\n\n

Slack : une occasion en or pour SalesForce<\/h2>\n\n\n\n

En cette p\u00e9riode de crise sanitaire, de plus en plus de soci\u00e9t\u00e9 ont mis en place des dispositifs de t\u00e9l\u00e9travail. Et en termes de communications internes, l’outil Slack figure bien souvent sur la liste. Avec ce rachat, SalesForce s’invite donc dans le domaine de la messagerie d’entreprise.<\/p>\n\n\n\n

En octobre 2019, le magazine am\u00e9ricain\u00a0ZDnet\u00a0<\/strong>rapportait que Slack avait franchi le cap des 12 millions d’utilisateurs actifs par jour. Face au succ\u00e8s de l’application, Microsoft qui avait pr\u00e9c\u00e9demment\u00a0rachet\u00e9 le service Yammer\u00a0<\/strong>n’avait pas souhait\u00e9 aligner 8 milliards de dollars pour acqu\u00e9rir Slack. La firme de Redmond avait pr\u00e9f\u00e9r\u00e9 se concentrer sur le d\u00e9veloppement de\u00a0Skype<\/strong>.<\/p>\n\n\n\n

Toutefois Microsoft s’est vu contraint de proposer rapidement une alternative. Microsoft Teams<\/strong> a fait son apparition comme\u00a0une copie presque conforme de Slack<\/strong>. Et la firme de Satya Nadella<\/strong> a r\u00e9ussi son pari puisque Microsoft Teams, largement promu parmi les outils de la suite Office, dispose aujourd’hui de 75 millions d’utilisateurs.<\/p>\n\n\n\n

Selon\u00a0TechCrunch<\/a>, depuis son entr\u00e9e sur le cours du NASDAQ en juin 2019, Slack a perdu pr\u00e8s de 40% de sa valeur,. La soci\u00e9t\u00e9 affichait 147,6 millions de dollars de perte au cours du premier semestre 2020… l’occasion r\u00eav\u00e9e pour SalesForce de se manifester.<\/p>\n\n\n\n

Slack et SalesForce, des outils compl\u00e9mentaires<\/h2>\n\n\n\n

Dans un communiqu\u00e9<\/a>, SalesForce explique que la crise sanitaire a \u00e9t\u00e9 d\u00e9terminante pour les entreprises \u00e0 travers le monde. Beaucoup d’entre elles ont mis en place des processus enti\u00e8rement num\u00e9ris\u00e9s tout en permettant \u00e0 leurs employ\u00e9s de t\u00e9l\u00e9travailler. SalesForce explique : \u00ab\u00a0Ils doivent offrir \u00e0 leurs clients des exp\u00e9riences connect\u00e9es pour chacun des points de contact et permettre \u00e0 leurs employ\u00e9s de travailler de mani\u00e8re fluide o\u00f9 qu’ils se trouvent\u00a0\u00bb.<\/em><\/p>\n\n\n\n

D’un cot\u00e9 SalesForce se positionne comme l’un des principaux CRM permettant aux entreprises de vendre et de promouvoir des services depuis n’importe o\u00f9. De l’autre, Slack permet de rassembler des \u00e9quipes au travers de discussions mais \u00e9galement en permettant de partager des donn\u00e9es et des outils de collaboration.<\/p>\n\n\n\n

SalesForce explique que Slack sera int\u00e9gr\u00e9 dans chacun des services propos\u00e9s par SalesForce Cloud. L’acqu\u00e9reur affirme ainsi : \u00ab\u00a0Slack transformera la mani\u00e8re dont les gens communiquent, collaborent et g\u00e8rent les actions sur les informations des clients au travers de SalesForce mais \u00e9galement les informations de toutes les autres applications professionnelles et de tous les syst\u00e8mes afin d’\u00eatre plus productifs.\u00a0\u00bb<\/em><\/p>\n\n\n\n

Pour SalesForce, l’int\u00e9gration de Slack formera ni plus ni moins que \u00ab\u00a0le syst\u00e8me d’exploitation pour la nouvelle mani\u00e8re de travailler\u00a0\u00bb<\/em><\/p>\n\n\n\n

L’ann\u00e9e derni\u00e8re SalesForce avait\u00a0rachet\u00e9 l’\u00e9diteur Tableau Software\u00a0sp\u00e9cialis\u00e9 dans l’analyse et la manipulation de donn\u00e9es pour 15,7 milliards de dollars. Slack devient d\u00e9sormais sa plus grosse acquisition.<\/p>\n\n\n\n

Source : <\/small><\/em>SalesForce<\/small><\/em><\/a>, <\/small>Techcrunch<\/small><\/a>, <\/small>ZDnet<\/small><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le sp\u00e9cialiste du CRM SalesForce finit l’ann\u00e9e 2020 en beaut\u00e9 et annonce le rachat de Slack pour la modique somme de 27,7 milliards de dollars. Alors que la soci\u00e9t\u00e9 dispose […]<\/p>\n","protected":false},"author":1,"featured_media":297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,12],"tags":[133],"class_list":["post-296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-logiciels","tag-salesforce"],"yoast_head":"\nSalesForce rach\u00e8te la messagerie Slack pour 27,7 milliards de dollars et serelance dans la course contre Microsoft - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2020\/12\/03\/salesforce-rachete-la-messagerie-slack-pour-277-milliards-de-dollars-et-serelance-dans-la-course-contre-microsoft\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SalesForce rach\u00e8te la messagerie Slack pour 27,7 milliards de dollars et serelance dans la course contre Microsoft - Parlons Techs - Store\" \/>\n<meta property=\"og:description\" content=\"Le sp\u00e9cialiste du CRM SalesForce finit l’ann\u00e9e 2020 en beaut\u00e9 et annonce le rachat de Slack pour la modique somme de 27,7 milliards de dollars. 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