{"id":3129,"date":"2022-08-15T12:13:09","date_gmt":"2022-08-15T10:13:09","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=3129"},"modified":"2022-08-15T12:13:09","modified_gmt":"2022-08-15T10:13:09","slug":"au-fait-pourquoi-linkedin-sappelle-linkedin","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2022\/08\/15\/au-fait-pourquoi-linkedin-sappelle-linkedin\/","title":{"rendered":"Au fait, pourquoi LinkedIn s\u2019appelle LinkedIn ?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/AA10Eoho.img?w=768&amp;h=432&amp;m=6\" alt=\"LinkedIn\" title=\"LinkedIn\"\/><\/figure>\n\n\n\n<p class=\"has-large-font-size\"><strong>N\u00e9 en 2002, LinkedIn n\u2019a jamais chang\u00e9 d\u2019identit\u00e9. Son nom traduit bien le principe du r\u00e9seau social professionnel.<\/strong><\/p>\n\n\n\n<p>774 millions de membres revendiqu\u00e9s \u00e0 travers le monde, qui se r\u00e9partissent dans quasi tous les pays du monde \u2014 plus de 200. Des milliards de liaisons entre internautes, professionnelles, scolaires ou amicales. Une acquisition hors norme en 2016 par Microsoft, qui a mis sur la table pas moins de 26 milliards de dollars pour mettre la main dessus.<\/p>\n\n\n\n<p>Aucun autre r\u00e9seau social professionnel ne peut pr\u00e9tendre \u00e0 de tels chiffres. Viadeo, Xing ou m\u00eame Facebook, qui a tent\u00e9 \u00e0 partir de 2016 de venir sur le march\u00e9 pro, avec une fonction permettant de rechercher un emploi, en sont r\u00e9duits \u00e0 marcher \u00e0 l\u2019ombre de LinkedIn. En somme, Facebook contr\u00f4le le principal r\u00e9seau social de loisir ; LinkedIn, celui des professionnels.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/AA10Evrp.img?w=768&amp;h=432&amp;m=6\" alt=\"Source : Greg Bulla\" title=\"Source : Greg Bulla\"\/><\/figure>\n\n\n\n<p>Cette caract\u00e9ristique se retrouve indirectement dans son nom, puisque celui-ci fait r\u00e9f\u00e9rence \u00e0 cette pratique bien connue dans les m\u00e9tiers : le r\u00e9seautage. LinkedIn est aussi une tournure qui \u00e9voque le lien que l\u2019on peut avoir avec son entreprise et les possibilit\u00e9s que la plateforme offre pour se lier et se relier \u00e0 d\u2019autres personnes, de sa compagnie, de sa promotion ou d\u2019ailleurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De SocialNet \u00e0 LinkedIn, en passant par PayPal<\/h2>\n\n\n\n<p>LinkedIn s\u2019est toujours appel\u00e9 ainsi. Fin 2002, la startup est fond\u00e9e par Reid Hoffman et Eric Ly. En mai 2003, le site est lanc\u00e9. \u00ab <em>J\u2019ai d\u00e9cid\u00e9 de lancer LinkedIn parce que l\u2019espace professionnel \u00e9tait vraiment int\u00e9ressant<\/em> \u00bb, confiera Reid Hoffman en 2009 dans un \u00e9change avec <a rel=\"noreferrer noopener\" href=\"https:\/\/money.cnn.com\/2009\/06\/02\/smallbusiness\/linkedin_startup_story.smb\/index.htm\" target=\"_blank\">CNN<\/a>. Pr\u00e9c\u00e9demment, il avait tent\u00e9 l\u2019exp\u00e9rience d\u2019un r\u00e9seau social plus classique, SocialNet.<\/p>\n\n\n\n<p>\u00ab <em>J\u2019ai vu tout le march\u00e9 en ligne s\u2019intensifier. J\u2019avais tr\u00e8s envie de me lancer et de cr\u00e9er de nouvelles entreprises, alors j\u2019ai d\u00e9missionn\u00e9 de mon poste chez Fujitsu en juillet 1997. En ao\u00fbt, j\u2019ai cr\u00e9\u00e9 ma premi\u00e8re entreprise, SocialNet<\/em> \u00bb, indiquera-t-il lors de son entretien avec le m\u00e9dia am\u00e9ricain. Au d\u00e9but, SocialNet \u00e9tait surtout centr\u00e9 sur des rencontres, mais pas qu\u2019amoureuses.<\/p>\n\n\n\n<p>\u00ab <em>L\u2019id\u00e9e de SocialNet \u00e9tait que vous avez des millions de personnes qui publient toutes en ligne, alors quel genre d\u2019applications pouvez-vous construire pour les connecter ? SocialNet s\u2019est concentr\u00e9 sur les rencontres en ligne. Il y avait aussi des activit\u00e9s comme la recherche de partenaires de golf, de colocataires et ce genre de choses<\/em> \u00bb, ajoutera-t-il.<\/p>\n\n\n\n<p>Ironie de l\u2019histoire, SocialNet est n\u00e9 au d\u00e9but de la bulle Internet, c\u2019est-\u00e0-dire \u00e0 cette p\u00e9riode situ\u00e9e \u00e0 la fin des ann\u00e9es 90 jusqu\u2019en 2000. Les valeurs technologiques ont subi une bulle sp\u00e9culative qui leur a permis de valoir beaucoup d\u2019argent. Mais apr\u00e8s 2000, c\u2019est la d\u00e9gringolade. Mais c\u2019est pourtant lors de cette chute que LinkedIn est n\u00e9. Et c\u2019est lui qui a surv\u00e9cu jusqu\u2019\u00e0 aujourd\u2019hui.<\/p>\n\n\n\n<p>Les d\u00e9buts de LinkedIn ont pu \u00eatre financ\u00e9s gr\u00e2ce \u00e0 la vente de PayPal \u2014 en effet, il a rejoint un temps le service de paiement en ligne, apr\u00e8s l\u2019exp\u00e9rience SocialNet. Cela a permis de financer les d\u00e9buts de LinkedIn justement dans une p\u00e9riode o\u00f9 l\u2019euphorie de la bulle Internet avait fini par \u00e9clater, pr\u00e9cipitant les valeurs tech \u00e0 un niveau d\u2019avant bulle.<\/p>\n\n\n\n<p>\u00ab <em>Une partie de la fa\u00e7on dont je prends mes d\u00e9cisions personnelles est : \u2018Quels sont les domaines dans lesquels je peux avoir le plus d\u2019impact personnel sur le monde ?\u2019 J\u2019ai d\u00e9cid\u00e9 que LinkedIn est cette chose, plus que l\u2019investissement, plus que tout autre chose<\/em> \u00bb, ajoutait-il \u00e0 l\u2019\u00e9poque. Et aujourd\u2019hui ? Reid Hoffman s\u2019est vu offrir un si\u00e8ge au conseil d\u2019administration de Microsoft.<\/p>\n\n\n\n<p>avec numerama<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e9 en 2002, LinkedIn n\u2019a jamais chang\u00e9 d\u2019identit\u00e9. Son nom traduit bien le principe du r\u00e9seau social professionnel. 774 millions de membres revendiqu\u00e9s \u00e0 travers le monde, qui se r\u00e9partissent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,117,41,194],"tags":[],"class_list":["post-3129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-ckoi","category-reseaux-sociaux","category-tuto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Au fait, pourquoi LinkedIn s\u2019appelle LinkedIn ? - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2022\/08\/15\/au-fait-pourquoi-linkedin-sappelle-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Au fait, pourquoi LinkedIn s\u2019appelle LinkedIn ? - Parlons Techs - Store\" \/>\n<meta property=\"og:description\" content=\"N\u00e9 en 2002, LinkedIn n\u2019a jamais chang\u00e9 d\u2019identit\u00e9. 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