{"id":3293,"date":"2022-09-10T14:21:45","date_gmt":"2022-09-10T12:21:45","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=3293"},"modified":"2022-09-10T14:22:41","modified_gmt":"2022-09-10T12:22:41","slug":"liphone-est-passe-devant-android-apple-domine-le-marche-du-smartphone-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2022\/09\/10\/liphone-est-passe-devant-android-apple-domine-le-marche-du-smartphone-aux-etats-unis\/","title":{"rendered":"L\u2019iPhone est pass\u00e9 devant Android, Apple domine le march\u00e9 du smartphone aux \u00c9tats-Unis"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/AA11tB1T.img?w=768&amp;h=507&amp;m=6\" alt=\"Source : Amjith S\" title=\"Source : Amjith S\"\/><\/figure>\n\n\n\n<p class=\"has-large-font-size\"><strong>L&rsquo;iPhone est devenu majoritaire aux \u00c9tats-Unis, devant Android. En d&rsquo;autres mots, plus de 50 % des smartphones en circulation sont des iPhone.<\/strong><\/p>\n\n\n\n<p>Les acteurs comme Statista ou Statcounter mettaient d\u00e9j\u00e0 iOS devant Android aux \u00c9tats-Unis depuis plusieurs mois. N\u00e9anmoins, ces plateformes d\u2019agr\u00e9gation de donn\u00e9es n\u2019ont jamais eu acc\u00e8s \u00e0 une \u00e9tude aussi \u00e9tendue que celle de Counterpoint Research. Selon le cabinet d\u2019\u00e9tudes, <strong>le seuil de 50\u2009%<\/strong> a \u00e9t\u00e9 franchi pour la premi\u00e8re fois aux \u00c9tats-Unis au cours du trimestre se terminant en juin. Android est repr\u00e9sent\u00e9 par un total de 150 appareils utilisant le syst\u00e8me d\u2019exploitation Android de Google, dont Samsung et Lenovo (Motorola Mobility).<\/p>\n\n\n\n<p>C\u2019est une \u00e9tape symbolique pour Apple. Les smartphones sous Android ont \u00e9t\u00e9 commercialis\u00e9s pour la premi\u00e8re fois en 2008, avec le HTC T-Mobile G1 (HTC Dream), un an apr\u00e8s le lancement de l\u2019iPhone. La part de march\u00e9 d\u2019Android est devenue plus importante qu\u2019iOS en 2010. Durant les trois ann\u00e9es pr\u00e9c\u00e9dentes, Apple n\u2019a jamais eu 50 % de parts de march\u00e9, les ventes \u00e9tant alors domin\u00e9es par Nokia, Motorola et BlackBerry.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple convertit les utilisateurs Android<\/h2>\n\n\n\n<p>Counterpoint Research a not\u00e9 une forte tendance chez les utilisateurs d\u2019Android \u00e0 migrer vers des appareils iOS durant les quatre derni\u00e8res ann\u00e9es. \u00c0 l\u2019\u00e9chelle mondiale, la part des t\u00e9l\u00e9phones Android est tomb\u00e9e \u00e0 un peu moins de 70 %, contre un pic de plus de 77 % en 2018, selon l\u2019analyse de StockApps. En revanche, les iPhone repr\u00e9sentent d\u00e9sormais plus de 25 % des t\u00e9l\u00e9phones dans le monde, contre moins de 20 % quatre ans auparavant. Ce n\u2019est pas un changement aussi spectaculaire qu\u2019aux \u00c9tats-Unis. Cependant, c\u2019est toujours une tendance qui refl\u00e8te probablement la croissance des ventes d\u2019Apple en Chine, en Europe et dans d\u2019autres r\u00e9gions.<\/p>\n\n\n\n<p>Durant le printemps 2022, Apple s\u2019\u00e9tait d\u00e9j\u00e0 vant\u00e9 d\u2019avoir recrut\u00e9 un \u00ab nombre record \u00bb de switcheurs pass\u00e9s d\u2019Android \u00e0 l\u2019iPhone. C\u2019est Tim Cook qui avait \u00e9voqu\u00e9, en personne, ce fait. Il faut dire qu\u2019Apple drague les utilisateurs Android en leur facilitant la vie, avec l\u2019application Migrer vers iOS. Et, une fois que vous \u00eates dans l\u2019\u00e9cosyst\u00e8me Apple, il peut \u00eatre difficile de migrer en arri\u00e8re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La vie priv\u00e9e comme argument<\/h2>\n\n\n\n<p>Ils ont aussi fait de la confidentialit\u00e9 des donn\u00e9es une obsession. Cette orientation \u00ab\u2009vie priv\u00e9e\u2009\u00bb d\u2019Apple a affaibli les autres marques de smartphones, le taux de fid\u00e9lit\u00e9 de la marque am\u00e9ricaine a atteint 92 %.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/AA11tfgZ.img?w=768&amp;h=432&amp;m=6\" alt=\"L\u2019iPhone est pass\u00e9 devant Android, Apple domine le march\u00e9 du smartphone aux \u00c9tats-Unis\" title=\"L\u2019iPhone est pass\u00e9 devant Android, Apple domine le march\u00e9 du smartphone aux \u00c9tats-Unis\"\/><\/figure>\n\n\n\n<p>Le message d\u2019Apple depuis le d\u00e9but de l\u2019ann\u00e9e 2019 est le suivant : \u00ab\u2009<em>Ce qui se passe sur votre iPhone reste sur votre iPhone<\/em>\u2009\u00bb. S\u2019en sont suivies plusieurs campagnes, \u00e0 la TV, en affichage abribus, mais \u00e9galement sur internet, en particulier lors des keynotes d\u2019Apple. La question sur la protection de nos donn\u00e9es est devenue progressivement un crit\u00e8re dans l\u2019acte d\u2019achat des consommateurs. Apple a donc tout mis\u00e9 sur la vie priv\u00e9e et assure que \u00ab\u2009ce qui est priv\u00e9 devrait rester priv\u00e9\u2009\u00bb.<\/p>\n\n\n\n<p>L\u2019obsession suivante d\u2019Apple a \u00e9t\u00e9 le pistage publicitaire, iOS 14.5 a introduit l\u2019App Tracking Transparency ou la demande de consentement pour le suivi publicitaire. Une fonction impos\u00e9e aux d\u00e9veloppeurs pour qu\u2019ils obtiennent le consentement des utilisateurs de suivre et de partager leurs donn\u00e9es personnelles avec d\u2019autres sites et services. Avec cette fonction, Apple s\u2019est attaqu\u00e9 directement aux revenus de Meta (Facebook), Snap, TikTok ou encore Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le march\u00e9 du reconditionn\u00e9 est domin\u00e9 par Apple<\/h2>\n\n\n\n<p>Outre l\u2019iPhone SE 2022, l\u2019entr\u00e9e de gamme, Apple a par ailleurs une place importante dans le march\u00e9 du reconditionn\u00e9. Selon Counterpoint Research, Apple est le premier vendeur de t\u00e9l\u00e9phones reconditionn\u00e9s devant Samsung, tous pays r\u00e9unis. Sept produits sur dix \u00e9chang\u00e9s sur ce march\u00e9 sont des Apple iPhone et des Samsung Galaxy, dont plus de 40 % de parts de march\u00e9 pour Apple.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/AA11tKUG.img?w=768&amp;h=480&amp;m=6\" alt=\"Parts de march\u00e9 par acteur sur le cr\u00e9neau des smartphones reconditionn\u00e9s en 2021 \/\/ Source : Counterpoint Research\" title=\"Parts de march\u00e9 par acteur sur le cr\u00e9neau des smartphones reconditionn\u00e9s en 2021 \/\/ Source : Counterpoint Research\"\/><figcaption>Parts de march\u00e9 par acteur sur le cr\u00e9neau des smartphones reconditionn\u00e9s en 2021 \/\/ Source : Counterpoint Research<\/figcaption><\/figure>\n\n\n\n<p>avec frandroide<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;iPhone est devenu majoritaire aux \u00c9tats-Unis, devant Android. En d&rsquo;autres mots, plus de 50 % des smartphones en circulation sont des iPhone. Les acteurs comme Statista ou Statcounter mettaient d\u00e9j\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,197,59,6],"tags":[],"class_list":["post-3293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-smartphone","category-systemes","category-telecom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019iPhone est pass\u00e9 devant Android, Apple domine le march\u00e9 du smartphone aux \u00c9tats-Unis - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2022\/09\/10\/liphone-est-passe-devant-android-apple-domine-le-marche-du-smartphone-aux-etats-unis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019iPhone est pass\u00e9 devant Android, Apple domine le march\u00e9 du smartphone aux \u00c9tats-Unis\" \/>\n<meta property=\"og:description\" content=\"L&#039;iPhone est devenu majoritaire aux \u00c9tats-Unis, devant Android. 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