{"id":4318,"date":"2023-02-07T07:13:45","date_gmt":"2023-02-07T06:13:45","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=4318"},"modified":"2023-02-07T07:17:05","modified_gmt":"2023-02-07T06:17:05","slug":"meta-ex-facebook-accuse-une-baisse-historique-de-ses-revenus","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2023\/02\/07\/meta-ex-facebook-accuse-une-baisse-historique-de-ses-revenus\/","title":{"rendered":"Meta (ex Facebook) accuse une baisse historique de ses revenus"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Le groupe qui d\u00e9tient Facebook et Instagram est p\u00e9nalis\u00e9 par l’effondrement de la publicit\u00e9 digitale et la concurrence f\u00e9roce de TikTok. Il compte sur l’intelligence artificielle et le M\u00e9tavers pour se redresser.<\/strong><\/p>\n\n\n\n

Le groupe Meta (ex-Facebook) essuie des pertes mais rassure ses investisseurs. Le mastodonte du web qui d\u00e9tient les r\u00e9seaux sociaux Instagram et Facebook, mais aussi WhatsApp, a publi\u00e9 mercredi soir ses r\u00e9sultats du dernier trimestre de 2022<\/a>. Pour la premi\u00e8re fois depuis son introduction en Bourse en 2012, ses revenus annuels ont baiss\u00e9. Il a gliss\u00e9 d’un unique pourcent, pour atteindre 116,61 milliards de dollars. Si la baisse peut para\u00eetre minime, le groupe a plut\u00f4t habitu\u00e9 ses investisseurs \u00e0 des croissances record, notamment pendant la p\u00e9riode faste du Covid-19.<\/p>\n\n\n\n

La nouvelle peut sembler contradictoire, mais au moment de cette annonce, la valeur des actions Meta ont bondi de 19%. En r\u00e9alit\u00e9, le march\u00e9 s’attendait \u00e0 une chute bien plus brutale. Le vaisseau amiral du groupe, Facebook, a amass\u00e9 plus d’utilisateurs que n’en attendaient les analystes, avec deux milliards d’utilisateurs actifs quotidien, contre 1,98 milliard fin septembre. Toutes plateformes confondues, Meta touche 3,74 milliards de personnes via ses diff\u00e9rents services.<\/p>\n\n\n\n

Vents contraires<\/h2>\n\n\n\n

La r\u00e9alit\u00e9 n’est pourtant pas toute rose pour Meta. Le g\u00e9ant de la Tech essuie de nombreux revers qui mettent \u00e0 mal son mod\u00e8le \u00e9conomique. L’entreprise mon\u00e9tise son contenu gr\u00e2ce \u00e0 la publicit\u00e9 digitale, or, la crise \u00e9conomique et la menace d’une r\u00e9cession aux \u00c9tats-Unis ont fait s’effondrer ce march\u00e9. Mark Zuckerberg prend \u00e9galement de plein fouet l’App Tracking Transparency (ATT) d’Apple qui permet aux utilisateurs d’iPhone de refuser de partager leurs cookies avec Facebook et Instagram. Les petits traqueurs sont pourtant cruciaux pour la publicit\u00e9 cibl\u00e9e. Un bouclier d’Apple qui doit co\u00fbter environ 10 milliards de dollars \u00e0 Facebook, comme l’expliquait le groupe en f\u00e9vrier 2022.<\/p>\n\n\n\n

Meta doit \u00e9galement faire face \u00e0 un autre probl\u00e8me : la concurrence. Son principal ennemi, TikTok, ne cesse de s’agrandir. Pour tenter de le contrer, Adam Mosseri, le patron d’Instagram, a lanc\u00e9 un grand chantier, celui de la mise en avant des Reels, des vid\u00e9os courtes semblables \u00e0 celles du r\u00e9seau chinois. Pour le r\u00e9seau qui repr\u00e9sente un peu plus de la moiti\u00e9 des revenus du groupe – plus que Facebook – il s’agit d’une transition \u00e0 haut risque. Plusieurs stars comme Kylie Jenner ont d\u00e9j\u00e0 critiqu\u00e9 publiquement ce changement de focus, qui met la photo au deuxi\u00e8me plan. Ce changement n’est pour l’instant pas un succ\u00e8s et se traduit en \u00ab\u00a0pertes de revenus<\/em>\u00ab\u00a0, comme l’a admis Mark Zuckerberg.<\/p>\n\n\n\n

Abandonner le M\u00e9tavers ?<\/h2>\n\n\n\n

Ces nombreuses difficult\u00e9s ont eu une cons\u00e9quence concr\u00e8te : Meta a mis en place \u00e0 l’automne un plan social<\/a>. Environ 13% de ses effectifs, 11.000 postes, ont \u00e9t\u00e9 supprim\u00e9s pour r\u00e9duire les co\u00fbts. Son PDG reste critiqu\u00e9 en interne pour son changement strat\u00e9gique. Avant son rebranding en \u00ab\u00a0Meta\u00a0\u00bb, le groupe a montr\u00e9 son objectif principal, devenir une entreprise du \u00ab\u00a0M\u00e9tavers\u00a0\u00bb, un univers num\u00e9rique parall\u00e8le r\u00eav\u00e9 par les entreprises de la Tech. Pour y parvenir, le groupe investit massivement dans sa branche Reality Labs. Elle a creus\u00e9 ses pertes \u00e0 4,3 milliards de dollars pendant le trimestre \u00e9coul\u00e9, apr\u00e8s avoir d\u00e9j\u00e0 perdu 3,7 milliards au troisi\u00e8me trimestre, et 2,6 milliards au deuxi\u00e8me.<\/p>\n\n\n\n

Malgr\u00e9 ce quatri\u00e8me trimestre cons\u00e9cutif de perte et l’impression que le m\u00e9tavers peut \u00eatre pass\u00e9 de mode, Mark Zuckerberg reste droit dans ses potes.\u00a0\u00ab\u00a0Nos priorit\u00e9s n’ont pas chang\u00e9. Les deux vagues technologiques majeures qui mettent en mouvement notre roadmap sont l’intelligence artificielle aujourd’hui, et sur le long terme, le M\u00e9tavers<\/em>\u00ab\u00a0, a-t-il expliqu\u00e9 \u00e0 ses actionnaires en marge de ses r\u00e9sultats. Comme Microsoft avec ChatGPT, Meta lorgne\u00a0la manne commerciale de l’IA. Il souhaite s’en servir pour am\u00e9liorer sa publicit\u00e9 cibl\u00e9e. Un autre raison de rassurer Wall Street.<\/p>\n\n\n\n

avec Purem\u00e9dias<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe qui d\u00e9tient Facebook et Instagram est p\u00e9nalis\u00e9 par l’effondrement de la publicit\u00e9 digitale et la concurrence f\u00e9roce de TikTok. Il compte sur l’intelligence artificielle et le M\u00e9tavers pour […]<\/p>\n","protected":false},"author":1,"featured_media":4321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,209],"tags":[],"class_list":["post-4318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-finance"],"yoast_head":"\nMeta (ex Facebook) accuse une baisse historique de ses revenus - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2023\/02\/07\/meta-ex-facebook-accuse-une-baisse-historique-de-ses-revenus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta (ex Facebook) accuse une baisse historique de ses revenus\" \/>\n<meta property=\"og:description\" content=\"Le groupe qui d\u00e9tient Facebook et Instagram est p\u00e9nalis\u00e9 par l'effondrement de la publicit\u00e9 digitale et la concurrence f\u00e9roce de TikTok. 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