{"id":4373,"date":"2023-02-20T03:52:22","date_gmt":"2023-02-20T02:52:22","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=4373"},"modified":"2023-02-20T03:52:23","modified_gmt":"2023-02-20T02:52:23","slug":"mark-zuckerberg-patron-de-facebook-et-instagram-annonce-un-abonnement-payant-pour-authentifier-son-compte","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2023\/02\/20\/mark-zuckerberg-patron-de-facebook-et-instagram-annonce-un-abonnement-payant-pour-authentifier-son-compte\/","title":{"rendered":"Mark Zuckerberg, patron de Facebook et Instagram, annonce un abonnement payant pour authentifier son compte"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"382\" src=\"https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2023\/02\/image-25.png\" alt=\"\" class=\"wp-image-4374\" srcset=\"https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2023\/02\/image-25.png 680w, https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2023\/02\/image-25-300x169.png 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p class=\"has-large-font-size\"><strong>Twitter a ouvert la voie.\u00a0<a href=\"https:\/\/parlonstechs.com\/all\/2022\/09\/27\/mark-zuckerberg-a-perdu-70-milliards-de-dollars-en-neuf-mois\/\">Mark Zuckerberg<\/a>, le patron de Meta (Facebook, Instagram) a annonc\u00e9 dimanche 19 f\u00e9vrier le lancement de \u00ab\u00a0Meta Verified\u00a0\u00bb, un abonnement payant \u00e0 partir de 11,99 dollars par mois pour authentifier son compte sur les plateformes. Cette d\u00e9cision intervient alors que le g\u00e9ant des r\u00e9seaux sociaux traverse une passe financi\u00e8re difficile.<\/strong><\/p>\n\n\n\n<p>La formule, qui sera d&rsquo;abord d\u00e9ploy\u00e9e en Australie et Nouvelle-Z\u00e9lande cette semaine, ressemble \u00e0 celle\u00a0<strong>mise en place par Elon Musk sur Twitter<\/strong>, avec des services de v\u00e9rification de l&rsquo;identit\u00e9 et des avantages comme un<em>\u00a0\u00ab\u00a0acc\u00e8s direct au service client\u00a0\u00bb<\/em>.\u00a0<em>\u00ab\u00a0L&rsquo;id\u00e9e est d&rsquo;am\u00e9liorer l&rsquo;authenticit\u00e9 [des profils et donc des \u00e9changes] et la s\u00e9curit\u00e9 sur nos services\u00a0\u00bb<\/em>, a pr\u00e9cis\u00e9 Mark Zuckerberg dans un message diffus\u00e9 sur sa cha\u00eene Instagram et sur son compte Facebook.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab\u00a0C&rsquo;est gratuit et (\u00e7a le restera toujours)\u00a0\u00bb<\/h2>\n\n\n\n<p>Sur Facebook et Instagram, les abonn\u00e9s auront un badge qui montre que leur identit\u00e9 a \u00e9t\u00e9 v\u00e9rifi\u00e9e, ainsi que des protections pour leur compte (notamment contre l&rsquo;usurpation d&rsquo;identit\u00e9), l&rsquo;acc\u00e8s au service client, et plus de visibilit\u00e9, d&rsquo;apr\u00e8s un porte-parole de Meta. Les contenus des cr\u00e9ateurs abonn\u00e9s \u00e0 Meta Verified seront ainsi diffus\u00e9s plus largement et appara\u00eetront en haut des r\u00e9sultats de recherche et recommandations. L&rsquo;abonnement est r\u00e9serv\u00e9 aux individus et professionnels de plus de 18 ans &#8211; il n&rsquo;est pas ouvert aux comptes d&rsquo;entreprises.<\/p>\n\n\n\n<p>Le slogan de Facebook, lanc\u00e9 en 2004, a longtemps \u00e9t\u00e9 :&nbsp;<em>\u00ab\u00a0C&rsquo;est gratuit et (\u00e7a le restera toujours)\u00a0\u00bb<\/em>. Le r\u00e9seau social a ainsi \u00e9tabli le mod\u00e8le dominant des grandes plateformes en ligne : les utilisateurs profitent de services gratuits qui r\u00e9coltent des informations personnelles sur eux pour les cibler avec de la publicit\u00e9 personnalis\u00e9e.<\/p>\n\n\n\n<p>Pl\u00e9biscit\u00e9s par les annonceurs, des grandes marques aux petits commerces, Google et Meta sont ainsi rapidement devenus les acteurs dominants du secteur, gagnant des dizaines de milliards de dollars chaque ann\u00e9e. Mais en 2022, Meta a vu ses recettes publicitaires d\u00e9cliner pour la premi\u00e8re fois depuis que le groupe californien est entr\u00e9 en Bourse en 2012.<\/p>\n\n\n\n<p>avec franceinfo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter a ouvert la voie.\u00a0Mark Zuckerberg, le patron de Meta (Facebook, Instagram) a annonc\u00e9 dimanche 19 f\u00e9vrier le lancement de \u00ab\u00a0Meta Verified\u00a0\u00bb, un abonnement payant \u00e0 partir de 11,99 dollars [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,181,41],"tags":[38,141,226],"class_list":["post-4373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-internet","category-reseaux-sociaux","tag-facebook","tag-instagram","tag-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mark Zuckerberg, patron de Facebook et Instagram, annonce un abonnement payant pour authentifier son compte - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2023\/02\/20\/mark-zuckerberg-patron-de-facebook-et-instagram-annonce-un-abonnement-payant-pour-authentifier-son-compte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Zuckerberg, patron de Facebook et Instagram, annonce un abonnement payant pour authentifier son compte\" \/>\n<meta property=\"og:description\" content=\"Twitter a ouvert la voie.\u00a0Mark Zuckerberg, le patron de Meta (Facebook, Instagram) a annonc\u00e9 dimanche 19 f\u00e9vrier le lancement de &quot;Meta Verified&quot;, un abonnement payant \u00e0 partir de 11,99 dollars par mois pour authentifier son compte sur les plateformes. 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