{"id":445,"date":"2020-12-17T15:53:32","date_gmt":"2020-12-17T14:53:32","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=445"},"modified":"2020-12-17T15:53:33","modified_gmt":"2020-12-17T14:53:33","slug":"facebook-accuse-apple-de-nuire-aux-tpe-et-a-ses-revenus-publicitaires","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2020\/12\/17\/facebook-accuse-apple-de-nuire-aux-tpe-et-a-ses-revenus-publicitaires\/","title":{"rendered":"Facebook accuse Apple de nuire aux TPE… et \u00e0 ses revenus publicitaires"},"content":{"rendered":"\n
\"\"\/<\/figure>\n\n\n\n

Le g\u00e9ant des r\u00e9seaux sociaux Facebook s’en est vivement pris \u00e0 Apple mercredi, accusant la marque \u00e0 la pomme de causer du tort aux petites entreprises avec ses nouvelles mesures de transparence sur la collecte des donn\u00e9es personnelles.<\/strong><\/p>\n\n\n\n

\u00ab\u00a0Les nouvelles r\u00e8gles du (syst\u00e8me d’exploitation mobile) iOS 14 d’Apple vont avoir un impact nuisible sur de nombreuses petites entreprises qui luttent pour se maintenir \u00e0 flot et sur l’Internet libre, sur lequel nous comptons tous plus que jamais\u00a0\u00bb, \u00e9crit Dan Levy, vice-pr\u00e9sident de la pub et des produits commerciaux de Facebook dans un article de blog.<\/p>\n\n\n\n

En d\u00e9but de semaine, \u00e0 l’occasion d’une mise \u00e0 jour d’iOS, Apple a renforc\u00e9 ses crit\u00e8res pour les d\u00e9veloppeurs qui souhaitent proposer leurs applications en t\u00e9l\u00e9chargement sur l’App Store, la boutique en ligne du groupe californien.<\/p>\n\n\n\n

Les d\u00e9veloppeurs doivent d\u00e9sormais fournir des informations d\u00e9taill\u00e9es sur la fa\u00e7on dont les renseignements donn\u00e9s par les utilisateurs sont r\u00e9cup\u00e9r\u00e9s et utilis\u00e9s.<\/p>\n\n\n\n

Les d\u00e9tails concernant les donn\u00e9es collect\u00e9es par l’application Facebook sont particuli\u00e8rement nombreux.<\/p>\n\n\n\n

Apple a mis en avant un souci de transparence pour d\u00e9fendre ces changements, qui sont \u00e9voqu\u00e9s depuis le mois de juin et s’inscrivent dans une vaste politique de l’entreprise sur la gestion des donn\u00e9es.<\/p>\n\n\n\n

Mais Facebook estime qu’Apple est bien plus int\u00e9ress\u00e9 par les profits financiers que par la protection de la vie priv\u00e9e en limitant consid\u00e9rablement la possibilit\u00e9 pour les d\u00e9veloppeurs de diffuser des publicit\u00e9s cibl\u00e9es.<\/p>\n\n\n\n

Des pertes de revenus publicitaires pour Facebook<\/h2>\n\n\n\n

\u00ab\u00a0Cela va contraindre les entreprises \u00e0 se tourner vers des mod\u00e8les d’abonnements et d’achats int\u00e9gr\u00e9s \u00e0 l’application, ce qui signifie qu’Apple va en b\u00e9n\u00e9ficier et que de nombreux services gratuits vont devoir devenir payants ou quitter le march\u00e9\u00a0\u00bb, indique M. Levy.<\/p>\n\n\n\n

Le responsable va jusqu’\u00e0 accuser Apple de pratique anticoncurrentielle \u00ab\u00a0en se servant de leur contr\u00f4le de l’App Store pour faire gonfler leur bilan aux d\u00e9pens des d\u00e9veloppeurs d’applis et des petites entreprises.\u00a0\u00bb<\/p>\n\n\n\n

Le fabricant d’iPhone pr\u00e9l\u00e8ve par ailleurs une commission pouvant aller jusqu’\u00e0 30% sur les transactions des consommateurs r\u00e9alis\u00e9es via l’App Store.<\/p>\n\n\n\n

Le montant de cette \u00ab\u00a0taxe\u00a0\u00bb est notamment contest\u00e9 par Epic Games, l’\u00e9diteur du populaire jeu vid\u00e9o Fortnite, dont le t\u00e9l\u00e9chargement est banni des appareils Apple jusqu’\u00e0 l’\u00e9t\u00e9 2021.<\/p>\n\n\n\n

Dans sa tribune, M. Levy indique que Facebook va fournir des \u00e9l\u00e9ments \u00e0 la justice montrant que cette interdiction heurte les revenus publicitaires du r\u00e9seau social.<\/p>\n\n\n\n

Le groupe de Mark Zuckerberg s’est \u00e9galement offert une pleine page de publicit\u00e9 dans plusieurs grands quotidiens am\u00e9ricains, dont le New York Times<\/em>, le Washington Post<\/em> et le Wall Street Journal<\/em>, et a mis en ligne un site regroupant des t\u00e9moignages de petits commer\u00e7ants.<\/p>\n\n\n\n

Lors d’un sommet \u00e0 Bruxelles la semaine derni\u00e8re, le vice-pr\u00e9sident de l’ing\u00e9nierie logicielle d’Apple, Craig Federighi, avait anticip\u00e9 des r\u00e9actions n\u00e9gatives aux nouvelles mesures sur la transparence.<\/p>\n\n\n\n

Il avait alors qualifi\u00e9 ces attaques de \u00ab\u00a0tentatives \u00e9hont\u00e9es pour maintenir le statu quo sur l’intrusion dans la vie priv\u00e9e.\u00a0\u00bb<\/p>\n\n\n\n

La Tribune<\/p>\n","protected":false},"excerpt":{"rendered":"

Le g\u00e9ant des r\u00e9seaux sociaux Facebook s’en est vivement pris \u00e0 Apple mercredi, accusant la marque \u00e0 la pomme de causer du tort aux petites entreprises avec ses nouvelles mesures […]<\/p>\n","protected":false},"author":1,"featured_media":446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,41],"tags":[32,38],"class_list":["post-445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-reseaux-sociaux","tag-apple","tag-facebook"],"yoast_head":"\nFacebook accuse Apple de nuire aux TPE... et \u00e0 ses revenus publicitaires - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2020\/12\/17\/facebook-accuse-apple-de-nuire-aux-tpe-et-a-ses-revenus-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook accuse Apple de nuire aux TPE... et \u00e0 ses revenus publicitaires - 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