{"id":5532,"date":"2023-09-26T16:46:19","date_gmt":"2023-09-26T14:46:19","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=5532"},"modified":"2023-09-26T16:46:57","modified_gmt":"2023-09-26T14:46:57","slug":"57-des-membres-de-la-generation-z-veulent-devenir-des-influenceurs-bien-plus-que-tout-autre-groupe","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2023\/09\/26\/57-des-membres-de-la-generation-z-veulent-devenir-des-influenceurs-bien-plus-que-tout-autre-groupe\/","title":{"rendered":"57 % des membres de la g\u00e9n\u00e9ration Z veulent devenir des influenceurs, bien plus que tout autre groupe"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2023\/09\/image-114-1024x576.png\" alt=\"\" class=\"wp-image-5533\" srcset=\"https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2023\/09\/image-114-1024x576.png 1024w, https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2023\/09\/image-114-300x169.png 300w, https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2023\/09\/image-114-768x432.png 768w, https:\/\/parlonstechs.com\/all\/wp-content\/uploads\/2023\/09\/image-114.png 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Le march\u00e9 de l&#8217;emploi, en constante \u00e9volution, offre des possibilit\u00e9s qui, il n&rsquo;y a pas si longtemps, auraient pu \u00eatre consid\u00e9r\u00e9es comme des chim\u00e8res. Au milieu du 20\u1d49 si\u00e8cle, les adolescents \u00e9taient obs\u00e9d\u00e9s par l&rsquo;id\u00e9e de devenir des stars du rock, m\u00eame si cela semblait moins probable que de devenir un col blanc. Malgr\u00e9 cela, la passion de la jeune g\u00e9n\u00e9ration pour de nouveaux domaines ne faiblit pas, bien que la g\u00e9n\u00e9ration Z ait un type de trajectoire de carri\u00e8re tr\u00e8s diff\u00e9rent en t\u00eate.<\/strong><\/p>\n\n\n\n<p>Il est important de noter que 57 % des membres de la g\u00e9n\u00e9ration Z ont d\u00e9clar\u00e9 que leur principal objectif de carri\u00e8re \u00e9tait de devenir une sorte d&rsquo;influenceur. Ce chiffre est bas\u00e9 sur le r\u00e9cent rapport de Morning Consult qui a mis en lumi\u00e8re l&rsquo;\u00e9tat des choix de carri\u00e8re faits par les gens \u00e0 l&rsquo;\u00e8re moderne. En moyenne, 41 % des adultes am\u00e9ricains ont d\u00e9clar\u00e9 qu&rsquo;ils aimeraient devenir des influenceurs, mais pour la g\u00e9n\u00e9ration Z, on constate un \u00e9cart massif de 16 points.<\/p>\n\n\n\n<p>Les Millennials et la G\u00e9n\u00e9ration Z font de plus en plus confiance aux influenceurs. 51 % d&rsquo;entre eux ont d\u00e9clar\u00e9 faire confiance aux influenceurs en 2019, mais en 2023, cette proportion est pass\u00e9e \u00e0 41 %, tous les \u00e9l\u00e9ments ayant \u00e9t\u00e9 pris en compte.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.developpez.net\/forums\/attachments\/p644417d1\/a\/a\/a\" alt=\"\"\/><\/figure>\n\n\n\n<p>53 % des membres de la g\u00e9n\u00e9ration Z ont \u00e9galement d\u00e9clar\u00e9 qu&rsquo;ils consid\u00e9raient l&rsquo;influence comme un choix de carri\u00e8re respectable et viable. 30 % ont m\u00eame admis qu&rsquo;ils seraient pr\u00eats \u00e0 investir leur propre argent parce que cela servirait d&rsquo;investissement pour stimuler leur carri\u00e8re.<\/p>\n\n\n\n<p>Avec 42 % des personnes qui se rendent sur TikTok pour trouver des recommandations sur les produits qu&rsquo;elles veulent acheter et 40 % qui se tournent vers YouTube, l&rsquo;influence est v\u00e9ritablement devenue un moyen viable de gagner de l&rsquo;argent. Cela pourrait conduire \u00e0 un afflux de nouveaux cr\u00e9ateurs qui pourraient finir par saturer le march\u00e9 et cr\u00e9er un changement de paradigme qu&rsquo;il serait assez difficile d&rsquo;essayer de pr\u00e9dire.<\/p>\n\n\n\n<p>Source :&nbsp;<a href=\"https:\/\/pro.morningconsult.com\/analyst-reports\/influencer-marketing-trends-report\" target=\"_blank\" rel=\"noreferrer noopener\">Morning Consult<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 de l&#8217;emploi, en constante \u00e9volution, offre des possibilit\u00e9s qui, il n&rsquo;y a pas si longtemps, auraient pu \u00eatre consid\u00e9r\u00e9es comme des chim\u00e8res. Au milieu du 20\u1d49 si\u00e8cle, les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,7],"tags":[],"class_list":["post-5532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-afrique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>57 % des membres de la g\u00e9n\u00e9ration Z veulent devenir des influenceurs, bien plus que tout autre groupe - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2023\/09\/26\/57-des-membres-de-la-generation-z-veulent-devenir-des-influenceurs-bien-plus-que-tout-autre-groupe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"57 % des membres de la g\u00e9n\u00e9ration Z veulent devenir des influenceurs, bien plus que tout autre groupe - ParlonsTechs\" \/>\n<meta property=\"og:description\" content=\"Le march\u00e9 de l&#8217;emploi, en constante \u00e9volution, offre des possibilit\u00e9s qui, il n&rsquo;y a pas si longtemps, auraient pu \u00eatre consid\u00e9r\u00e9es comme des chim\u00e8res. 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