{"id":5662,"date":"2024-01-19T09:43:02","date_gmt":"2024-01-19T08:43:02","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=5662"},"modified":"2024-01-19T09:43:02","modified_gmt":"2024-01-19T08:43:02","slug":"afrique-les-ventes-de-smartphones-ont-cru-de-12-au-3e-trimestre-2023-malgre-les-vents-contraires-macroeconomiques","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2024\/01\/19\/afrique-les-ventes-de-smartphones-ont-cru-de-12-au-3e-trimestre-2023-malgre-les-vents-contraires-macroeconomiques\/","title":{"rendered":"Afrique : les ventes de smartphones ont cr\u00fb de 12% au 3e trimestre 2023 malgr\u00e9 les vents contraires macro\u00e9conomiques"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/pic.clubic.com\/v1\/images\/2164981\/raw?fit=max&amp;width=1200&amp;hash=1304d16c3221a148deb729db5c500eb11d57146f\" alt=\"C'est la crise aussi chez Samsung, la baisse des b\u00e9n\u00e9fices 2023 est pire  que pr\u00e9vu\" \/><\/p>\n<h2 class=\"texte textearticle\"><strong>Le cabinet Canalys s\u2019attend \u00e0 un ralentissement des ventes de t\u00e9l\u00e9phones intelligents sur le continent en 2024 sous l\u2019effet des d\u00e9valuations mon\u00e9taires, de l&rsquo;augmentation des taxes \u00e0 l&rsquo;importation et des initiatives gouvernementales encourageant la production locale.<\/strong><\/h2>\n<p class=\"texte textearticle\">Les ventes de smartphones en Afrique ont totalis\u00e9 17,9 millions d&rsquo;unit\u00e9s au troisi\u00e8me trimestre 2023, enregistrant ainsi une croissance de 12% par rapport \u00e0 la m\u00eame p\u00e9riode en 2022, selon un rapport publi\u00e9 le lundi 18 d\u00e9cembre 2023, par le cabinet d\u2019\u00e9tude de march\u00e9s Canalys.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.agenceecofin.com\/images\/2023\/2gt7.png\" alt=\"2gt7\" width=\"607\" height=\"341\" \/><\/p>\n<p class=\"texte textearticle\">Intitul\u00e9 \u00ab\u00a0<a href=\"https:\/\/www.canalys.com\/newsroom\/africa-smartphone-market-q3-2023\">African smartphone market\u00a0<\/a>\u00bb, le rapport souligne que le march\u00e9 africain des smartphones a connu un deuxi\u00e8me trimestre cons\u00e9cutif de forte croissante, malgr\u00e9 les incertitudes macro\u00e9conomiques mondiales, les restrictions \u00e0 l&rsquo;importation et la volatilit\u00e9 des taux de change sur les march\u00e9s cl\u00e9s du continent.<\/p>\n<p class=\"texte textearticle\">Au deuxi\u00e8me trimestre de l\u2019ann\u00e9e en cours, les ventes de t\u00e9l\u00e9phones intelligents avaient d\u00e9j\u00e0 enregistr\u00e9 une forte croissance de 9% en glissement annuel.<\/p>\n<p class=\"texte textearticle\">Les taux de croissance des ventes les plus \u00e9lev\u00e9s au troisi\u00e8me trimestre ont \u00e9t\u00e9 enregistr\u00e9s en Afrique du Sud (+20%) et en Egypte (19%).<\/p>\n<p class=\"texte textearticle\">En ce qui concerne les marques les plus vendues en Afrique, le chinois Transsion (Tecno, Itel et Infinix) maintient sa place de leader avec une part de march\u00e9 de 48%. L&rsquo;entreprise a consolid\u00e9 ses positions sur le continent en se concentrant sur les gammes de prix inf\u00e9rieures \u00e0 100 dollars.<\/p>\n<p class=\"texte textearticle\">Le groupe sud-cor\u00e9en Samsung a conserv\u00e9 sa deuxi\u00e8me position avec 26\u00a0% de parts de march\u00e9 devant Xiaomi et OPPO alors que Realme ferme le Top 5 des marques les plus commercialis\u00e9es sur le continent entre le 1<sup>er<\/sup>\u00a0juillet et le 30 septembre 2023.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.agenceecofin.com\/images\/2023\/1gt7.png\" alt=\"1gt7\" width=\"571\" height=\"463\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.agenceecofin.com\/images\/2023\/gt7.png\" alt=\"gt7\" width=\"560\" height=\"208\" \/><\/p>\n<p class=\"texte textearticle\">Pour 2024, Canalys s&rsquo;attend \u00e0 une hausse \u00e0 un seul chiffre des ventes des smartphones en Afrique, estimant que le march\u00e9 devrait finir par subir l\u2019impact de la d\u00e9valuation de plusieurs monnaies, de l&rsquo;augmentation des taxes \u00e0 l&rsquo;importation et des initiatives gouvernementales encourageant la production locale.<\/p>\n<p>avec agence<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le cabinet Canalys s\u2019attend \u00e0 un ralentissement des ventes de t\u00e9l\u00e9phones intelligents sur le continent en 2024 sous l\u2019effet des d\u00e9valuations mon\u00e9taires, de l&rsquo;augmentation des taxes \u00e0 l&rsquo;importation et des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,7,197],"tags":[],"class_list":["post-5662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-afrique","category-smartphone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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