{"id":5843,"date":"2024-02-08T07:49:02","date_gmt":"2024-02-08T06:49:02","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=5843"},"modified":"2024-02-08T07:49:48","modified_gmt":"2024-02-08T06:49:48","slug":"youtube-gagne-beaucoup-dargent-mais-en-redistribue-aussi-enormement-65-milliards-deuros-en-3-ans","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2024\/02\/08\/youtube-gagne-beaucoup-dargent-mais-en-redistribue-aussi-enormement-65-milliards-deuros-en-3-ans\/","title":{"rendered":"YouTube gagne beaucoup d’argent, mais en redistribue aussi \u00e9norm\u00e9ment : 65 milliards d’euros en 3 ans"},"content":{"rendered":"

\"Comment<\/p>\n

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Le grand patron de YouTube, Neal Mohan, a fait plusieurs annonces importantes aux cr\u00e9ateurs de contenus de la plateforme. Ces derniers sont de plus en plus nombreux \u00e0 gagner de l’argent gr\u00e2ce au service vid\u00e9o de Google.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Dans sa lettre annuelle envoy\u00e9e ce mardi 6 f\u00e9vrier 2024, que Clubic a pu consulter, Neal Mohan, le directeur g\u00e9n\u00e9ral de\u00a0YouTube, a c\u00e9l\u00e9br\u00e9 le succ\u00e8s financier du YouTube Partner Program (YPP), le programme partenaire du service qui offre aux cr\u00e9ateurs la possibilit\u00e9 de mon\u00e9tiser leur(s) cha\u00eene(s) et contenus. En trois ans, il a permis de reverser plus de 70 milliards de dollars (65 milliards d’euros) aux cr\u00e9ateurs, artistes et entreprises multim\u00e9dia.<\/p>\n

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3 millions de cha\u00eenes sont mon\u00e9tis\u00e9es sur YouTube<\/h2>\n<\/div>\n<\/div>\n
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Avec plus de 3 millions de cha\u00eenes qui participent au programme de mon\u00e9tisation, il est difficile de nier le succ\u00e8s de YouTube. Mais la plateforme, qui\u00a0rassemble de plus en plus d’abonn\u00e9s payants<\/a>, ne compte pas s’arr\u00eater l\u00e0 et s’est fix\u00e9e plusieurs objectifs pour 2024.<\/p>\n

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Parmi les priorit\u00e9s de YouTube, il y a la n\u00e9cessit\u00e9 de d\u00e9velopper et d’am\u00e9liorer les outils nourris \u00e0 l’intelligence artificielle, que ce soit ceux lanc\u00e9s en 2023 ou ceux \u00e0 venir. Le service vid\u00e9o de Google s’engage \u00e0 d\u00e9mocratiser ces outils pour\u00a0faciliter la cr\u00e9ation vid\u00e9o directement depuis son t\u00e9l\u00e9phone, par exemple, par le biais de Shorts, ces petits formats courts \u00ab\u00a0fa\u00e7on Reel et TikTok\u00a0\u00bb.<\/p>\n<\/div>\n<\/div>\n

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\u00ab\u00a0Les cr\u00e9ateurs doivent \u00eatre reconnus comme des acteurs de la nouvelle g\u00e9n\u00e9ration de l’industrie cr\u00e9ative<\/em>\u00a0\u00bb. YouTube semble d\u00e9cid\u00e9e \u00e0 mieux mettre en valeur ses cr\u00e9ateurs, en essayant de convaincre ses partenaires mais aussi les d\u00e9cideurs politiques de la valeur des vid\u00e9astes et des cha\u00eenes, que ce soit sur le plan du divertissement, ou en termes de valeur \u00e9conomique.<\/p>\n

\"Youtube_TV_Illus_1512<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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<\/h2>\n

YouTube veut am\u00e9liorer votre exp\u00e9rience sur grand \u00e9cran<\/h2>\n<\/div>\n<\/div>\n
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Salon et abonnements, voil\u00e0 deux autres priorit\u00e9s de 2024 pour YouTube. Pour les salons, la plateforme veut am\u00e9liorer l’exp\u00e9rience t\u00e9l\u00e9visuelle, pour mettre \u00e0 \u00e9galit\u00e9 les contenus des grands studios et ceux des YouTubeurs.<\/p>\n

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En trois ans, le nombre de cr\u00e9ateurs ayant g\u00e9n\u00e9r\u00e9 la majorit\u00e9 de leur temps de visionnage sur grand \u00e9cran a bondi de plus de 400 %. Vous faites d’ailleurs peut-\u00eatre partie de celles ou ceux qui appr\u00e9cient regarder des vid\u00e9os YouTube sur leur TV. Aujourd’hui, les cr\u00e9ateurs sont en tout cas toujours plus nombreux \u00e0 optimiser leurs contenus pour qu’ils puissent \u00eatre vus sur un t\u00e9l\u00e9viseur.<\/p>\n<\/div>\n<\/div>\n

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Enfin, pour YouTube, l’engagement envers la protection de l’\u00e9conomie des cr\u00e9ateurs reste fondamental. Le service soutient la croissance responsable des jeunes, entend fournir des informations de qualit\u00e9, surtout pendant des temps forts comme les \u00e9lections, et fait face aux d\u00e9fis de l’IA g\u00e9n\u00e9rative en essayant de faire preuve de transparence, ce qui n’est pas toujours \u00e9vident. La plateforme veut se positionner comme un acteur responsable dans la promotion de la sant\u00e9 mentale et le soutien aux cr\u00e9ateurs.<\/p>\n<\/div>\n

avec clubic<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Le grand patron de YouTube, Neal Mohan, a fait plusieurs annonces importantes aux cr\u00e9ateurs de contenus de la plateforme. 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