{"id":6213,"date":"2024-04-05T11:14:40","date_gmt":"2024-04-05T09:14:40","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=6213"},"modified":"2024-04-05T11:14:40","modified_gmt":"2024-04-05T09:14:40","slug":"gpt-4-serait-bien-plus-persuasif-quun-etre-humain","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2024\/04\/05\/gpt-4-serait-bien-plus-persuasif-quun-etre-humain\/","title":{"rendered":"GPT-4 serait bien plus persuasif qu\u2019un \u00eatre humain !"},"content":{"rendered":"

\"GPT-4<\/p>\n

Des chercheurs suisses ont \u00e9tudi\u00e9 la capacit\u00e9 de GPT-4 \u00e0 changer l\u2019avis de personnes qui discutent avec l\u2019IA. Il suffirait de quelques informations rudimentaires sur les participants pour qu\u2019elle devienne beaucoup plus persuasive qu\u2019un \u00eatre humain.<\/h2>\n

L’intelligence artificielle sait-elle se montrer convaincante\u00a0? Dans\u00a0un article en pr\u00e9publication<\/a>, des chercheurs de l’\u00c9cole polytechnique f\u00e9d\u00e9rale de Lausanne (EPFL) ont men\u00e9 une exp\u00e9rience pour savoir si l’intelligence artificielle pouvait \u00eatre plus persuasive que des \u00eatres humains.<\/p>\n

L’\u00e9tude a port\u00e9 sur un total de 820 personnes, r\u00e9parties dans quatre groupes. Elles devaient d\u00e9battre \u00e0 l’\u00e9crit pendant cinq minutes, et se trouvaient soit face \u00e0 un \u00eatre humain, soit face au grand mod\u00e8le de langage\u00a0GPT-4<\/strong>. \u00c0 l’issue du d\u00e9bat, les chercheurs ont interrog\u00e9 les participants afin de voir si leur point de vue avait \u00e9volu\u00e9. Lorsque l’interlocuteur,\u00a0IA<\/strong>\u00a0ou humain, n’avait aucune information sur la personne, l’IA a r\u00e9ussi un peu plus souvent \u00e0 la convaincre d’adopter son point de vue, m\u00eame si le r\u00e9sultat n’\u00e9tait pas statistiquement significatif.<\/p>\n

 <\/p>\n

Les donn\u00e9es personnelles changent tout<\/h2>\n

Toutefois, pour la moiti\u00e9 des groupes, l’interlocuteur avait\u00a0des informations\u00a0sociod\u00e9mographiques sur les participants et avait pour consigne de s’en servir afin de cr\u00e9er des arguments personnalis\u00e9s. Cette fois, l’intelligence artificielle s’en sort beaucoup mieux, avec un taux de persuasion 81,7\u202f% plus \u00e9lev\u00e9 par rapport aux d\u00e9bats entre humains.<\/p>\n

Les chercheurs soulignent qu’ils n’ont collect\u00e9 que tr\u00e8s peu d’informations personnelles, et la consigne donn\u00e9e \u00e0 l’IA pour l’utilisation des donn\u00e9es \u00e9tait tr\u00e8s simple. Avec la quantit\u00e9 de\u00a0donn\u00e9es collect\u00e9es\u00a0sur les\u00a0r\u00e9seaux sociaux<\/span><\/span>, par exemple, il serait assez facile d’obtenir des effets bien plus prononc\u00e9s. Le risque est donc bien r\u00e9el de voir des grands mod\u00e8les de langage utilis\u00e9s pour des\u00a0campagnes de d\u00e9sinformation\u00a0\u00e0 grande \u00e9chelle, ciblant chaque personne avec des arguments personnalis\u00e9s.<\/p>\n

avec futura<\/p>\n","protected":false},"excerpt":{"rendered":"

Des chercheurs suisses ont \u00e9tudi\u00e9 la capacit\u00e9 de GPT-4 \u00e0 changer l\u2019avis de personnes qui discutent avec l\u2019IA. Il suffirait de quelques informations rudimentaires sur les participants pour qu\u2019elle devienne […]<\/p>\n","protected":false},"author":1,"featured_media":6214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,192],"tags":[],"class_list":["post-6213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-ia"],"yoast_head":"\nGPT-4 serait bien plus persuasif qu\u2019un \u00eatre humain ! - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2024\/04\/05\/gpt-4-serait-bien-plus-persuasif-quun-etre-humain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GPT-4 serait bien plus persuasif qu\u2019un \u00eatre humain ! - ParlonsTechs\" \/>\n<meta property=\"og:description\" content=\"Des chercheurs suisses ont \u00e9tudi\u00e9 la capacit\u00e9 de GPT-4 \u00e0 changer l\u2019avis de personnes qui discutent avec l\u2019IA. 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