{"id":6239,"date":"2024-04-05T12:59:48","date_gmt":"2024-04-05T10:59:48","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=6239"},"modified":"2024-04-05T12:59:48","modified_gmt":"2024-04-05T10:59:48","slug":"mtn-realise-un-chiffre-daffaires-de-3257-milliards-de-fcfa-au-cameroun-en-2023-grace-a-linternet-et-aux-services-fintechs","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2024\/04\/05\/mtn-realise-un-chiffre-daffaires-de-3257-milliards-de-fcfa-au-cameroun-en-2023-grace-a-linternet-et-aux-services-fintechs\/","title":{"rendered":"MTN r\u00e9alise un chiffre d\u2019affaires de 325,7 milliards de FCFA au Cameroun en 2023, gr\u00e2ce \u00e0 l\u2019internet et aux services fintechs"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/infosconcourseducation.com\/wp-content\/uploads\/2022\/12\/MTN.jpg\" alt=\"Recrutement MTN Cameroun | Infos Concours Education\" \/><\/p>\n<h2>Au Cameroun, MTN a enregistr\u00e9 un chiffre d\u2019affaires de 325,7\u00a0milliards de FCFA en 2023, selon les donn\u00e9es financi\u00e8res publi\u00e9es \u00e0 la bourse des valeurs mobili\u00e8res de Johannesburg, en Afrique du Sud.<\/h2>\n<p class=\"texte\">Cette performance repr\u00e9sente une hausse de 10,9% par rapport \u00e0 l\u2019ann\u00e9e\u00a02022 et t\u00e9moigne d\u2019une acc\u00e9l\u00e9ration significative de la croissance et de la performance. D\u2019apr\u00e8s les analyses d\u2019<em>Investir au Cameroun<\/em>, la progression des revenus a \u00e9t\u00e9 de 8,7% en 2022, soit 2,2% de moins que l\u2019ann\u00e9e derni\u00e8re. En plus, le chiffre d\u2019affaires de MTN au Cameroun est beaucoup plus important que les 312,9\u00a0milliards de FCFA d\u00e9clar\u00e9s par son concurrent direct, la filiale locale du groupe fran\u00e7ais Orange.<\/p>\n<p class=\"texte\">Les services de connexion internet constituent le principal moteur de cette croissance. Ils ont repr\u00e9sent\u00e9 pr\u00e8s de 38,4% du chiffre d\u2019affaires total. Ils ont surpass\u00e9 le segment des appels directs qui, pour la premi\u00e8re fois, se classe deuxi\u00e8me en termes de contribution aux revenus de MTN au Cameroun. Par ailleurs, une progression notable est observ\u00e9e dans les revenus issus des services fintech, incluant les pr\u00eats de cr\u00e9dit t\u00e9l\u00e9phonique. Les services financiers ont atteint l\u2019\u00e9quivalent de 57,5\u00a0milliards de FCFA, selon le taux de conversion entre le FCFA et le rand arr\u00eat\u00e9 lors de la\u00a0<a href=\"https:\/\/www.mtn.com\/wp-content\/uploads\/2024\/03\/MTN-Group-FY-23-Annual-Financial-Statement.pdf\" target=\"_blank\" rel=\"noopener\">cl\u00f4ture des comptes<\/a>. Ce qui fait une hausse de pr\u00e8s de 44,5%. En 2022, cette augmentation \u00e9tait limit\u00e9e \u00e0 10,2%.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.investiraucameroun.com\/images\/2024\/1-revenu.jpg\" alt=\"1 revenu\" \/><\/p>\n<p class=\"texte\">Les services data et fintech combin\u00e9s ont repr\u00e9sent\u00e9 52,13% des revenus de MTN au Cameroun, contre 51,4% en 2022, 47% en 2021 et 40,6% en 2020. Pour comprendre cette performance, il faut savoir qu\u2019\u00e0 fin de d\u00e9cembre 2023, MTN comptabilisait 5,8\u00a0millions d\u2019abonn\u00e9s actifs \u00e0 son service internet au Cameroun, un niveau record depuis 2020. MTN a \u00e9galement enregistr\u00e9 5,6\u00a0millions d\u2019utilisateurs actifs \u00e0 son service Mobile Money dans le pays, ce qui repr\u00e9sente \u00e9galement le niveau le plus \u00e9lev\u00e9 des cinq derni\u00e8res ann\u00e9es. Le dernier record de performance est celui de la valeur moyenne des revenus par utilisateur, qui a atteint 2542,02\u00a0FCFA au Cameroun en 2023.<\/p>\n<p class=\"texte\">Dans ce contexte de dynamique positive, MTN a d\u00e9clar\u00e9 un b\u00e9n\u00e9fice avant imp\u00f4ts et amortissements de 123 milliards de FCFA au Cameroun, soit 37,8\u00a0% de son chiffre d&rsquo;affaires, marquant ainsi sa meilleure marge depuis 2019. Malgr\u00e9 ces performances positives, de nombreux d\u00e9fis restent \u00e0 relever. Le march\u00e9 de l&rsquo;internet est sujet \u00e0 des revendications constantes des consommateurs, qui expriment leur m\u00e9contentement quant \u00e0 la qualit\u00e9 du service offert par tous les op\u00e9rateurs. En outre, l&rsquo;entreprise sud-africaine est toujours confront\u00e9e \u00e0 une proc\u00e9dure judiciaire au cours de laquelle ses comptes bancaires ont \u00e9t\u00e9 saisis du fait d\u2019un conflit entre la holding de Baba Danpullo, Bestinver, et son banquier sud-africain First National Bank (FNB), filiale de FirstRand Bank (FRB), l&rsquo;un des actionnaires du groupe MTN.<\/p>\n<p class=\"texte\"><em>avec Idriss Linge<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au Cameroun, MTN a enregistr\u00e9 un chiffre d\u2019affaires de 325,7\u00a0milliards de FCFA en 2023, selon les donn\u00e9es financi\u00e8res publi\u00e9es \u00e0 la bourse des valeurs mobili\u00e8res de Johannesburg, en Afrique du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,7,6],"tags":[],"class_list":["post-6239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-afrique","category-telecom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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