{"id":74,"date":"2020-11-28T17:33:30","date_gmt":"2020-11-28T16:33:30","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=74"},"modified":"2020-11-28T17:35:00","modified_gmt":"2020-11-28T16:35:00","slug":"protection-de-la-vie-privee-entre-apple-et-facebook-la-guerre-est-declaree","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2020\/11\/28\/protection-de-la-vie-privee-entre-apple-et-facebook-la-guerre-est-declaree\/","title":{"rendered":"Protection de la vie priv\u00e9e: entre Apple et Facebook, la guerre est d\u00e9clar\u00e9e"},"content":{"rendered":"\n
\"Les<\/figure>\n\n\n\n

Apr\u00e8s avoir \u00e9t\u00e9 vis\u00e9 par Apple sur sa gestion des donn\u00e9es personnelles, Facebook r\u00e9pond s\u00e9v\u00e8rement, accusant le fabricant de l\u2019iPhone de vouloir s\u2019approprier ces donn\u00e9es pour gagner davantage d\u2019argent.<\/strong><\/p>\n\n\n\n

Le conflit entre Apple et Facebook est d\u00e9sormais ouvert. La firme dirig\u00e9e par Mark Zuckerberg accuse Apple de tromper ses clients et de vouloir tuer la concurrence sur le march\u00e9 publicitaire. En cause, l\u2019arriv\u00e9e d\u00e9but 2021\u00a0d\u2019une nouvelle contrainte\u00a0pour les d\u00e9veloppeurs d’applications: demander l\u2019accord de l\u2019utilisateur d\u2019un iPhone ou d\u2019un iPad pour suivre son activit\u00e9 sur le Web s\u2019ils entendent lui proposer de la publicit\u00e9 cibl\u00e9e gr\u00e2ce \u00e0 aux donn\u00e9es r\u00e9colt\u00e9es.<\/p>\n\n\n\n

Une d\u00e9cision critiqu\u00e9e par les g\u00e9ants de la publicit\u00e9, \u00e0 commencer par Facebook, dont 98%\u00a0des 70 milliards de chiffre d\u2019affaires\u00a0cumul\u00e9s en 2019 proviennent de la vente de publicit\u00e9 cibl\u00e9e. Cet \u00e9t\u00e9, l\u2019entreprise alertait ses partenaires sur les lourdes chutes de revenus auxquelles il fallait s\u2019attendre.<\/p>\n\n\n\n

Facebook accuse Apple de faire diversion<\/h2>\n\n\n\n

Ce 20 novembre, Facebook passe \u00e0 l\u2019offensive, apr\u00e8s qu\u2019Apple l\u2019a d\u00e9crit hier 19 novembre comme une entreprise souhaitant \u201ccollecter autant de donn\u00e9es que possible\u201d avec un \u201cm\u00e9pris\u201d pour la vie priv\u00e9e de l\u2019utilisateur.<\/p>\n\n\n\n

Aupr\u00e8s de BFMTV, un porte-parole de Facebook contre-attaque, revenant notamment sur\u00a0un bug de FaceTime\u00a0qui avait permis \u00e0 certains utilisateurs de d\u00e9clencher le micro de son correspondant avant m\u00eame qu\u2019il ne d\u00e9croche.<\/p>\n\n\n\n

Facebook revient aussi sur les r\u00e9centes accusations visant macOS, alors que certaines informations laissaient penser qu\u2019Apple enregistrait la liste des logiciels ouverts par ses clients sur leur ordinateur. Une th\u00e9orie contest\u00e9e par Apple et\u00a0remise en question\u00a0par des chercheurs en cybers\u00e9curit\u00e9.<\/p>\n\n\n\n

\u201cApple est accus\u00e9 de surveiller et de r\u00e9colter les donn\u00e9es priv\u00e9es des utilisateurs \u00e0 partir de leurs ordinateurs personnels, sans leur consentement, par le biais de la derni\u00e8re mise \u00e0 jour de macOS – et la lettre d’aujourd’hui n\u2019est qu\u2019une diversion. Ils en ont l\u2019habitude. Ils ont opt\u00e9 pour la m\u00eame strat\u00e9gie lors des r\u00e9v\u00e9lations sur les violations de la vie priv\u00e9e de leurs utilisateurs en permettant l\u2019acc\u00e8s aux fichiers audio de millions de personnes sans leur consentement par le biais d\u2019une faille dans FaceTime. Aujourd\u2019hui, ils critiquent le mod\u00e8le de nos applications pour changer de sujet. Malheureusement, nous ne sommes pas parfaits et cela a fonctionn\u00e9\u201d regrette Facebook.<\/p>\n\n\n\n

Le r\u00e9seau social mentionne \u00e9galement les accusations d\u2019abus de position dominante visant Apple, notamment en raison\u00a0de la commission\u00a0pr\u00e9lev\u00e9e sur l\u2019App Store –\u00a0r\u00e9cemment pass\u00e9e de 30% \u00e0 15%\u00a0pour les d\u00e9veloppeurs cumulant moins d\u2019un million de dollars de chiffre d\u2019affaires.<\/p>\n\n\n\n

\u201cFaire \u00e9voluer les r\u00e8gles en sa faveur\u201d<\/h2>\n\n\n\n

\u201cLa v\u00e9rit\u00e9 est qu’Apple a \u00e9tendu ses activit\u00e9s publicitaires et tente de transformer l\u2019internet gratuit en applications payantes leur rapportant de l\u2019argent, par le biais des changements apport\u00e9s par iOS 14. En cons\u00e9quence, ils tirent profit de leur position dominante pour privil\u00e9gier leur propre collecte de donn\u00e9es, tout en emp\u00eachant leurs concurrents de faire de m\u00eame. Leur promesse concerne la vie priv\u00e9e, mais il s\u2019agit bien de profits. Vous n\u2019avez pas besoin de nous croire sur parole. Les d\u00e9fenseurs des petites entreprises sp\u00e9cialis\u00e9es dans la publicit\u00e9 cibl\u00e9e \u00e9voquent les effets dramatiques de cette strat\u00e9gie\u201d explique Facebook.<\/p>\n\n\n\n

Facebook revient par ailleurs sur la menace constitu\u00e9e \u00e0 ses yeux par les nouveaux outils de protection de la vie priv\u00e9e d\u2019Apple sur le march\u00e9 publicitaire.<\/p>\n\n\n\n

\u201cComme l\u2019a expliqu\u00e9 le vice-pr\u00e9sident charg\u00e9 des affaires publiques de l\u2019IAB [une organisation repr\u00e9sentant l\u2019industrie publicitaire, ndlr], \u2018ne vous laissez pas berner: le march\u00e9 de la publicit\u00e9 est toujours dans l\u2019impasse et l\u2019\u00e9tranglement d\u2019Apple sur les petites entreprises est toujours r\u00e9el\u2026 Malheureusement, pour les consommateurs comme pour les entreprises, la firme va faire \u00e9voluer les r\u00e8gles en sa faveur\u2019. En r\u00e9alit\u00e9, nous ne nous laissons pas berner. Tout ceci fait partie de la transformation du mod\u00e8le \u00e9conomique d\u2019Apple, passant de la conception de produits innovants \u00e0 la cr\u00e9ation de services bas\u00e9s sur la donn\u00e9e.\u201d assure Facebook.<\/p>\n\n\n\n

Afin de r\u00e9duire sa d\u00e9pendance \u00e0 l\u2019iPhone, Apple tente depuis plusieurs ann\u00e9es de d\u00e9velopper ses services, notamment avec Apple Music, Apple TV+ ou encore iCloud. Par ailleurs, Apple diffuse de la publicit\u00e9 dans trois d\u2019entre eux: l\u2019App Store, Apple News (application d’informations non disponible en France) et Stocks, son application boursi\u00e8re. Ce 19 novembre, le vice-pr\u00e9sident d\u2019Apple Craig Federighi assurait \u00e0 BFMTV que la firme n\u2019utilisait aucune donn\u00e9es de services comme Siri, iMessage ou iCloud pour personnaliser ces publicit\u00e9s.<\/p>\n\n\n\n

BFMTV<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s avoir \u00e9t\u00e9 vis\u00e9 par Apple sur sa gestion des donn\u00e9es personnelles, Facebook r\u00e9pond s\u00e9v\u00e8rement, accusant le fabricant de l\u2019iPhone de vouloir s\u2019approprier ces donn\u00e9es pour gagner davantage d\u2019argent. Le […]<\/p>\n","protected":false},"author":1,"featured_media":76,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,10],"tags":[32,37,36,39,38],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-data-stockage","tag-apple","tag-bigtechs","tag-concurence","tag-donnee-personnelles","tag-facebook"],"yoast_head":"\nProtection de la vie priv\u00e9e: entre Apple et Facebook, la guerre est d\u00e9clar\u00e9e - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2020\/11\/28\/protection-de-la-vie-privee-entre-apple-et-facebook-la-guerre-est-declaree\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protection de la vie priv\u00e9e: entre Apple et Facebook, la guerre est d\u00e9clar\u00e9e - Parlons Techs - Store\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s avoir \u00e9t\u00e9 vis\u00e9 par Apple sur sa gestion des donn\u00e9es personnelles, Facebook r\u00e9pond s\u00e9v\u00e8rement, accusant le fabricant de l\u2019iPhone de vouloir s\u2019approprier ces donn\u00e9es pour gagner davantage d\u2019argent. 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