{"id":7828,"date":"2026-08-06T12:26:57","date_gmt":"2026-08-06T10:26:57","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=7828"},"modified":"2026-08-06T12:26:57","modified_gmt":"2026-08-06T10:26:57","slug":"bmw-affiche-la-toute-premiere-pub-directement-sur-le-tableau-de-bord-dune-voiture","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2026\/08\/06\/bmw-affiche-la-toute-premiere-pub-directement-sur-le-tableau-de-bord-dune-voiture\/","title":{"rendered":"BMW affiche la toute premi\u00e8re pub directement sur le tableau de bord d\u2019une voiture"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.01net.com\/app\/uploads\/2026\/08\/bmw-ix5-2.jpg\" alt=\"Bmw Ix5 (2)\" \/><\/p>\n<h2>Nous y sommes finalement arriv\u00e9s\u00a0: BMW est la premi\u00e8re marque automobile \u00e0 convoquer les publicit\u00e9s sur l\u2019\u00e9cran de ses mod\u00e8les. Et c\u2019est le dernier Spider-Man qui se permet ce coup de com d\u2019un nouveau genre.<\/h2>\n<p>Monnayer l\u2019habitacle d\u2019un\u00a0v\u00e9hicule\u00a0par la publicit\u00e9 ne rel\u00e8ve plus de la science-fiction.\u00a0BMW\u00a0est ainsi la premi\u00e8re marque \u00e0 faire le pas via la promotion du film\u00a0<strong>Spider-Man\u00a0: Brand New Day<\/strong>. Cette op\u00e9ration in\u00e9dite a d\u00e9but\u00e9 le 27 juillet et se poursuivra jusqu\u2019au 10 ao\u00fbt dans plus de 70 pays. Ne vous attendez cependant pas \u00e0 une publicit\u00e9 ultra intrusive emp\u00eachant toute manipulation du\u00a0v\u00e9hicule\u00a0pendant de longues secondes. Nous n\u2019y sommes pas encore\u2026<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Spider-Man en guest-star\u00a0: un coup de com qui passe mal<\/strong><\/h2>\n<p>Un internaute a post\u00e9 sur\u00a0<a href=\"https:\/\/www.reddit.com\/r\/BMW\/comments\/1v802of\/got_this_commercial_in_my_car_today_as_part_of\/?tl=fr&amp;utm_source=embedv2&amp;utm_medium=post_embed&amp;utm_content=post_body&amp;embed_host_url=https%3A%2F%2Fwww.theautopian.com%2Fbmw-is-showing-commercials-on-their-cars-dash-screens-and-they-want-you-to-think-its-a-treat%2F\" target=\"_blank\" rel=\"noopener\">Reddit<\/a>\u00a0une sympathique animation montrant Spider-Man tissant ses toiles d\u2019immeuble en immeuble \u00e0 la poursuite d\u2019un BMW iX3. La s\u00e9quence, qui dure tout de m\u00eame presque 20 secondes, se termine sur\u00a0<strong>un QR Code donnant plus d\u2019informations sur le film<\/strong>. Cela peut para\u00eetre aussi enfantin qu\u2019innocent. N\u00e9anmoins, la sc\u00e8ne occupe la totalit\u00e9 de l\u2019\u00e9cran au d\u00e9marrage.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Un \u00e9cran condamnant momentan\u00e9ment la ventilation et la navigation<\/strong><\/h2>\n<p>S\u2019il reste possible de rouler imm\u00e9diatement, les fonctions int\u00e9gr\u00e9es dans\u00a0l\u2019\u00e9cran sont donc momentan\u00e9ment inaccessibles. C\u2019est le cas du multim\u00e9dia, de la navigation et, plus emb\u00eatant, de la ventilation. Tous les v\u00e9hicules ne seront cependant pas log\u00e9s \u00e0 la m\u00eame enseigne puisque cela ne concerne que\u00a0<strong>les mod\u00e8les construits apr\u00e8s juillet 2020<\/strong>\u00a0et \u00e9quip\u00e9s du syst\u00e8me d\u2019exploitation BMW 7, 8, 8.5, 9 ou X.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Monnayer votre voiture\u00a0: vers un futur scandale\u00a0?<\/strong><\/h2>\n<p>Pr\u00e9sent\u00e9e comme\u00a0<strong>un partenariat entre BMW et le film Spider-Man\u00a0: Brand New Day<\/strong>, la man\u0153uvre n\u2019a pas manqu\u00e9 de susciter de vives r\u00e9actions. En effet, ce genre d\u2019annonce n\u2019est pas tr\u00e8s bien accept\u00e9 dans un produit que l\u2019on a d\u00e9j\u00e0 pay\u00e9 au prix fort. Heureusement que la marque allemande ne vend pas encore certains services payants de cette mani\u00e8re\u00a0! Cela deviendrait vite irritant.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>La promesse envol\u00e9e de Stephan Durach<\/strong><\/h2>\n<p>Surtout que Stephan Durach, vice-pr\u00e9sident senior du groupe BMW charg\u00e9 du d\u00e9veloppement des services connect\u00e9s, avait d\u00e9clar\u00e9 en d\u00e9cembre 2023 que ce genre de communication n\u2019a rien \u00e0 faire dans une voiture\u00a0: \u00ab\u00a0<em>dire que je vends l\u2019\u00e9cran pour diffuser une publicit\u00e9\u2026 Je ne vois pas les choses ainsi. C\u2019est un espace priv\u00e9<\/em>\u00a0\u00bb. Vu o\u00f9 vont les choses, cette promesse semble s\u2019\u00e9loigner peu \u00e0 peu.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Le cauchemar dor\u00e9 de la publicit\u00e9 automobile<\/strong><\/h2>\n<p>Et il n\u2019est alors pas du tout exclu que les publicit\u00e9s int\u00e9gr\u00e9es \u00e0 la voiture soient bien plus contraignantes \u00e0 l\u2019avenir. Imaginez un spot emp\u00eachant syst\u00e9matiquement tout d\u00e9marrage et supprimable uniquement en payant une sorte d\u2019abonnement premium comme sur YouTube. Un cauchemar pour vous, et\u00a0<strong>une mine d\u2019or pour les constructeurs<\/strong>\u00a0qui pourront rentabiliser activement chaque v\u00e9hicule vendu durant toute sa vie. Difficile \u00e0 avaler\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>avec 01net<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous y sommes finalement arriv\u00e9s\u00a0: BMW est la premi\u00e8re marque automobile \u00e0 convoquer les publicit\u00e9s sur l\u2019\u00e9cran de ses mod\u00e8les. Et c\u2019est le dernier Spider-Man qui se permet ce coup [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,14],"tags":[],"class_list":["post-7828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-automobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW affiche la toute premi\u00e8re pub directement sur le tableau de bord d\u2019une voiture - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2026\/08\/06\/bmw-affiche-la-toute-premiere-pub-directement-sur-le-tableau-de-bord-dune-voiture\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW affiche la toute premi\u00e8re pub directement sur le tableau de bord d\u2019une voiture - Parlons Techs - Store\" \/>\n<meta property=\"og:description\" content=\"Nous y sommes finalement arriv\u00e9s\u00a0: BMW est la premi\u00e8re marque automobile \u00e0 convoquer les publicit\u00e9s sur l\u2019\u00e9cran de ses mod\u00e8les. 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