{"id":834,"date":"2021-02-01T06:02:00","date_gmt":"2021-02-01T05:02:00","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=834"},"modified":"2021-02-01T06:02:01","modified_gmt":"2021-02-01T05:02:01","slug":"abus-de-pouvoir-pourquoi-facebook-se-prepare-a-attaquer-apple","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/02\/01\/abus-de-pouvoir-pourquoi-facebook-se-prepare-a-attaquer-apple\/","title":{"rendered":"\u00ab Abus de pouvoir \u00bb : pourquoi Facebook se pr\u00e9pare \u00e0 attaquer Apple"},"content":{"rendered":"\n
\"Abus<\/figure>\n\n\n\n

Facebook pr\u00e9parerait depuis des mois un dossier pour engager des poursuites contre Apple et ses pratiques per\u00e7ues comme anticoncurrentielles, alors que la tension monte entre le fabricant de l\u2019iPhone et plusieurs grandes soci\u00e9t\u00e9s.<\/strong><\/p>\n\n\n\n

Le g\u00e9ant des r\u00e9seaux sociaux a fait appel \u00e0 un cabinet d\u2019avocats pour pr\u00e9parer une plainte qui accuserait Apple\u00a0\u00ab\u00a0d\u2019abuser de son pouvoir sur le march\u00e9 des smartphones pour forcer les d\u00e9veloppeurs d\u2019applications \u00e0 suivre des r\u00e8gles de l\u2019AppStore que les propres applications d\u2019Apple n\u2019ont pas \u00e0 suivre\u00a0\u00bb<\/em>, selon\u00a0un article\u00a0publi\u00e9 par le site The Information jeudi 28\u00a0janvier.<\/p>\n\n\n\n

La derni\u00e8re mise \u00e0 jour du syst\u00e8me d\u2019exploitation mobile iOS d\u2019Apple, pr\u00e9vue pour cette ann\u00e9e, va obliger les \u00e9diteurs d\u2019applications \u00e0 faire preuve de transparence sur la collecte et l\u2019utilisation des informations personnelles des utilisateurs. Ils devront aussi demander aux usagers leur permission pour les suivre \u00e0 la trace, une fonctionnalit\u00e9 essentielle pour le ciblage publicitaire.<\/p>\n\n\n\n

Or, les d\u00e9veloppeurs d\u2019applications, des r\u00e9seaux sociaux aux jeux vid\u00e9o en passant par l\u2019e-commerce, le divertissement ou la bureautique, n\u2019ont pas d\u2019autre choix que de passer par l\u2019AppStore, la plateforme de t\u00e9l\u00e9chargement d\u2019iOS, pour atteindre les centaines de millions de consommateurs \u00e9quip\u00e9s d\u2019iPhone ou d\u2019iPad.<\/p>\n\n\n\n

Un de ses \u00ab plus grands rivaux \u00bb, selon Zuckerberg<\/h2>\n\n\n\n

\u00ab Comme nous l\u2019avons dit \u00e0 plusieurs reprises, nous pensons qu\u2019Apple se comporte de fa\u00e7on anticoncurrentielle en utilisant son contr\u00f4le de l\u2019AppStore pour d\u00e9gager plus de profits et aux d\u00e9pens des petits \u00e9diteurs et petites entreprises \u00bb<\/em>, a r\u00e9agi un porte-parole de Facebook pour l\u2019AFP, sans confirmer une \u00e9ventuelle plainte en pr\u00e9paration.<\/p>\n\n\n\n

\u00ab Apple a tout int\u00e9r\u00eat \u00e0 utiliser sa position de plateforme dominante pour interf\u00e9rer avec la mani\u00e8re dont nos applications et d\u2019autres applications fonctionnent. Et ils le font r\u00e9guli\u00e8rement, en privil\u00e9giant les leurs au d\u00e9triment de la croissance de millions de soci\u00e9t\u00e9s dans le monde \u00bb<\/em>, s\u2019est emport\u00e9 Mark Zuckerberg, le patron du groupe californien, lors de la pr\u00e9sentation aux analystes des r\u00e9sultats trimestriels la veille.\u00ab Les changements d\u2019iOS 14 signifient que de nombreuses PME ne pourront plus cibler leurs clients avec des pubs personnalis\u00e9es. Apple peut dire qu\u2019ils font \u00e7a pour aider les gens mais cela sert clairement leurs int\u00e9r\u00eats. \u00bb<\/em><\/p>\n\n\n\n

Le milliardaire voit d\u00e9sormais son voisin comme l\u2019un de ses \u00ab plus grands rivaux \u00bb<\/em>.<\/p>\n\n\n\n

Tim Cook, le patron d\u2019Apple, en a autant pour lui. Lors d\u2019une conf\u00e9rence jeudi \u00e0 Bruxelles sur la confidentialit\u00e9 des donn\u00e9es, il s\u2019en est pris \u00e0 Facebook sans le nommer, condamnant \u00ab les th\u00e9ories du complot aliment\u00e9es par les algorithmes \u00bb<\/em>, selon des propos rapport\u00e9s par la presse am\u00e9ricaine.<\/p>\n\n\n\n

\u00ab Fond\u00e9e sur la capacit\u00e9 \u00e0 tromper les utilisateurs \u00bb<\/h2>\n\n\n\n

\u00ab\u00a0Nous ne pouvons plus fermer les yeux sur la th\u00e9orie selon laquelle toutes les interactions en ligne sont bonnes, et plus elles durent mieux c\u2019est\u00a0\u00bb<\/em>, a-t-il d\u00e9clar\u00e9.\u00a0\u00ab\u00a0Si une soci\u00e9t\u00e9 est fond\u00e9e sur la capacit\u00e9 \u00e0 tromper les utilisateurs, sur l\u2019exploitation des donn\u00e9es, sur des choix qui n\u2019en sont pas, elle ne m\u00e9rite pas nos \u00e9loges. Elle m\u00e9rite notre m\u00e9pris.\u00a0\u00bb<\/em><\/p>\n\n\n\n

Le mod\u00e8le \u00e9conomique de grandes plateformes num\u00e9riques comme Facebook et Google repose sur des services gratuits et un ciblage publicitaire tr\u00e8s fin \u00e0 tr\u00e8s grande \u00e9chelle. Apple, leur voisin dans la Silicon Valley, tire ses revenus des ventes d\u2019appareils \u00e9lectroniques et aussi de services en ligne sur abonnement (stockage, musique,\u00a0etc.).<\/p>\n\n\n\n

Facebook n\u2019est pas le seul \u00e0 vouloir en d\u00e9coudre avec la marque \u00e0 la pomme. Plusieurs soci\u00e9t\u00e9s lui reprochent depuis des ann\u00e9es la commission qu\u2019elle pr\u00e9l\u00e8ve sur les transactions des consommateurs r\u00e9alis\u00e9es via l\u2019AppStore, qui peut s\u2019\u00e9lever jusqu\u2019\u00e0 30\u00a0%. Epic Games, l\u2019\u00e9diteur du populaire jeu vid\u00e9o \u00ab\u00a0Fortnite\u00a0\u00bb, a tent\u00e9 de contourner le syst\u00e8me de paiement d\u2019iOS\u00a0: Apple a banni l\u2019application de ses appareils jusqu\u2019\u00e0 l\u2019\u00e9t\u00e9 2021.\u00a0Un proc\u00e8s est en cours.<\/p>\n\n\n\n

Le groupe de Cupertino met r\u00e9guli\u00e8rement en avant son souci de prot\u00e9ger la confidentialit\u00e9 des donn\u00e9es et un niveau de commission \u00e9quivalent \u00e0 celui d\u2019autres plateformes, dont celle de Google, n\u00e9cessaire pour assurer la s\u00e9curit\u00e9 des transactions.<\/p>\n\n\n\n

Les autorit\u00e9s am\u00e9ricaines accusent la plupart des g\u00e9ants de la tech d\u2019abus de position dominante dans diff\u00e9rents secteurs. Des poursuites sont d\u00e9j\u00e0 engag\u00e9es\u00a0contre Google\u00a0et\u00a0Facebook.<\/p>\n\n\n\n

L’OBS<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook pr\u00e9parerait depuis des mois un dossier pour engager des poursuites contre Apple et ses pratiques per\u00e7ues comme anticoncurrentielles, alors que la tension monte entre le fabricant de l\u2019iPhone et […]<\/p>\n","protected":false},"author":1,"featured_media":835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,12,41,59],"tags":[],"class_list":["post-834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-logiciels","category-reseaux-sociaux","category-systemes"],"yoast_head":"\n\u00ab Abus de pouvoir \u00bb : pourquoi Facebook se pr\u00e9pare \u00e0 attaquer Apple - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2021\/02\/01\/abus-de-pouvoir-pourquoi-facebook-se-prepare-a-attaquer-apple\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Abus de pouvoir \u00bb : pourquoi Facebook se pr\u00e9pare \u00e0 attaquer Apple - 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