{"id":865,"date":"2021-02-02T16:44:10","date_gmt":"2021-02-02T15:44:10","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=865"},"modified":"2021-02-02T16:44:12","modified_gmt":"2021-02-02T15:44:12","slug":"plus-de-4-milliards-de-personnes-utilisent-les-reseaux-sociaux-dans-le-monde","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/02\/02\/plus-de-4-milliards-de-personnes-utilisent-les-reseaux-sociaux-dans-le-monde\/","title":{"rendered":"Plus de 4 milliards de personnes utilisent les r\u00e9seaux sociaux dans le monde"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mobile.agoravox.fr\/local\/cache-vignettes\/L620xH440\/reseau_sociaux-58b40.jpg\" alt=\"Comment les r\u00e9seaux sociaux ont chang\u00e9 nos habitudes ? - AgoraVox le m\u00e9dia  citoyen\"\/><\/figure>\n\n\n\n<p style=\"font-size:24px\"><strong>INTERNET &#8211; Chacun internaute&nbsp;utilise en moyenne 8 r\u00e9seaux sociaux diff\u00e9rents, mais le premier d\u2019entre eux reste incontestablement Facebook<\/strong><\/p>\n\n\n\n<p>Plus de 53\u00a0% des habitants de la plan\u00e8te poss\u00e8dent un compte sur un r\u00e9seau social, un chiffre en augmentation de pr\u00e8s d\u2019un demi-milliard (+ 13\u00a0%) en 2020, ann\u00e9e marqu\u00e9e par une explosion\u00a0des usages num\u00e9riques\u00a0sur fond de crise sanitaire.<\/p>\n\n\n\n<p>Le nombre d\u2019utilisateurs\u00a0des r\u00e9seaux sociaux\u00a0atteint ainsi\u00a04,2\u00a0milliards, estime\u00a0l\u2019agence We Are Social, qui publie chaque ann\u00e9e, en partenariat avec le sp\u00e9cialiste des r\u00e9seaux sociaux Hootsuite, une compilation de diff\u00e9rentes \u00e9tudes sur les tendances du num\u00e9rique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook reste en t\u00eate des r\u00e9seaux sociaux les plus utilis\u00e9s<\/h2>\n\n\n\n<p>Chacun internaute\u00a0utilise en moyenne 8 r\u00e9seaux sociaux diff\u00e9rents, mais le premier d\u2019entre eux reste incontestablement\u00a0Facebook, avec 2,7\u00a0milliards d\u2019utilisateurs au troisi\u00e8me trimestre 2020. Son audience vieillit cependant depuis plusieurs ann\u00e9es.<\/p>\n\n\n\n<p>Le taux de p\u00e9n\u00e9tration parmi la population mondiale atteint 59,5\u00a0%. Il cache toutefois d\u2019importantes disparit\u00e9s\u00a0:\u00a0plus de 90\u00a0% en Am\u00e9rique du Nord et en Europe de l\u2019Ouest et du Nord, mais de 24\u00a0% \u00e0 62\u00a0% selon les r\u00e9gions\u00a0d\u2019Afrique\u00a0(dont le nombre d\u2019internautes augmente le plus vite), et 68\u00a0% dans l\u2019est de l\u2019Asie, qui repr\u00e9sente pr\u00e8s du quart du nombre total d\u2019internautes.\u00a0L\u2019Inde\u00a0reste toutefois le r\u00e9servoir le plus important de croissance pour le num\u00e9rique avec 1,1\u00a0milliard de personnes encore non connect\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une connexion&nbsp;moyenne de 6 heures et 54 minutes par jour sur Internet<\/h2>\n\n\n\n<p>Dans le monde, les internautes sont connect\u00e9s en moyenne 6 heures et 54 minutes par jour, et ils passent 2h25 sur les r\u00e9seaux sociaux, \u00e0 comparer avec une dur\u00e9e moyenne de 3h24\u00a0devant la t\u00e9l\u00e9vision.<\/p>\n\n\n\n<p>Autre donn\u00e9e, le march\u00e9 global annuel de\u00a0la publicit\u00e9\u00a0en ligne s\u2019\u00e9l\u00e8ve d\u00e9sormais \u00e0 355,6\u00a0milliards de dollars (en croissance de 6,5\u00a0% sur un an), dont 152,7\u00a0milliards pour les publicit\u00e9s sur les moteurs de recherche, et 97,7\u00a0milliards de dollars pour celle sur les r\u00e9seaux sociaux, selon le rapport<\/p>\n\n\n\n<p>Avec the Web<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>INTERNET &#8211; Chacun internaute&nbsp;utilise en moyenne 8 r\u00e9seaux sociaux diff\u00e9rents, mais le premier d\u2019entre eux reste incontestablement Facebook Plus de 53\u00a0% des habitants de la plan\u00e8te poss\u00e8dent un compte sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,41],"tags":[],"class_list":["post-865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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