{"id":880,"date":"2021-02-02T17:12:59","date_gmt":"2021-02-02T16:12:59","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=880"},"modified":"2021-02-02T17:13:02","modified_gmt":"2021-02-02T16:13:02","slug":"google-analytics-quest-ce-que-cest","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/02\/02\/google-analytics-quest-ce-que-cest\/","title":{"rendered":"Google Analytics : Qu’est-ce que c’est ?"},"content":{"rendered":"\n
\"Conseils<\/figure>\n\n\n\n

Google Analytics est un logiciel gratuit de mesure du trafic, qui peut \u00eatre install\u00e9 sur n’importe quel\u00a0site web\u00a0(blog, site e-commerce … etc.). C’est un outil fondamental pour le marketing\u00a0digital\u00a0des entreprises de toutes tailles, qui l’utilisent pour g\u00e9rer et mesurer l’impact de leurs campagnes publicitaires.<\/strong><\/p>\n\n\n\n

L’objectif principal de\u00a0Google\u00a0Analytics est de savoir combien d’utilisateurs acc\u00e8dent \u00e0 votre site\u00a0web, mais aussi comment ils se comportent lorsqu’ils naviguent sur les diff\u00e9rentes pages et sections du site. Google Analytics fonctionne comme un v\u00e9ritable outil de prise de d\u00e9cision pour la direction.<\/p>\n\n\n\n

Principaux indicateurs disponibles dans Google Analytics<\/h2>\n\n\n\n

Les capacit\u00e9s de\u00a0Google\u00a0Analytics sont tr\u00e8s larges et le logiciel donne acc\u00e8s \u00e0 une longue liste d’indicateurs, dont voici les principaux :<\/p>\n\n\n\n

  • Nombre total de visiteurs sur le site (dont les visiteurs uniques)<\/li>
  • Comportement des visiteurs lorsqu’ils naviguent sur votre site <\/li>
  • Sources de trafic : d’o\u00f9 arrivent les internautes\u2009?<\/li>
  • Quels objectifs ont \u00e9t\u00e9 fix\u00e9s pour le site\u2009?<\/li>
  • Taux de conversion des actions de marketing r\u00e9alis\u00e9es <\/li>
  • Quelles sont les campagnes de marketing qui donnent les meilleurs r\u00e9sultats <\/li><\/ul>\n\n\n\n

    \u00c0 quoi sert Google Analytics\u2009?<\/h2>\n\n\n\n

    Google Analytics est principalement utilis\u00e9 pour suivre les r\u00e9sultats des campagnes de marketing digital. Le grand avantage du marketing en ligne par rapport au marketing conventionnel est que nous pouvons mesurer le r\u00e9sultat exact de la campagne, gr\u00e2ce aux indicateurs d\u00e9crits ci-dessus. Ainsi, le calcul du ROI (Retour sur Investissement) est plus pr\u00e9cis, puisque l’on conna\u00eet le nombre exact de personnes touch\u00e9es par la campagne.<\/p>\n\n\n\n

    Avec Google Analytics, vous pouvez d\u00e9terminer le rendement de chacune de vos campagnes publicitaires en termes de revenus ou tout autre crit\u00e8re de conversion qui est \u00e9tabli. Il peut s’agir de remplir des formulaires de demande d’informations ou de s’abonner \u00e0 une newsletter, par exemple.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Google Analytics est un logiciel gratuit de mesure du trafic, qui peut \u00eatre install\u00e9 sur n’importe quel\u00a0site web\u00a0(blog, site e-commerce … etc.). 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