{"id":966,"date":"2021-02-19T09:04:06","date_gmt":"2021-02-19T08:04:06","guid":{"rendered":"https:\/\/parlonstechs.com\/all\/?p=966"},"modified":"2021-02-19T09:04:06","modified_gmt":"2021-02-19T08:04:06","slug":"google-trends-quest-ce-que-cest","status":"publish","type":"post","link":"https:\/\/parlonstechs.com\/all\/2021\/02\/19\/google-trends-quest-ce-que-cest\/","title":{"rendered":"Google Trends : Qu&rsquo;est-ce Que c&rsquo;est ?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.amire.com.au\/wp-content\/uploads\/2020\/11\/1_Fi6masemXJT3Q8YWekQCDQ.png\" alt=\"R\u00e9sultat de recherche d'images pour &quot;Google Trends&quot;\"\/><\/figure>\n\n\n\n<p style=\"font-size:24px\"><strong>Google Trends est un service gratuit, cr\u00e9\u00e9 par Google, qui permet de suivre l&rsquo;\u00e9volution du nombre de recherches pour un mot-cl\u00e9 donn\u00e9 dans le temps. Lors de la recherche d&rsquo;un terme,\u00a0Google\u00a0Trends affiche un graphique o\u00f9 l&rsquo;axe horizontal repr\u00e9sente le temps et l&rsquo;axe vertical, le\u00a0volume\u00a0des recherches pour ce mot.<\/strong><\/p>\n\n\n\n<p>Cr\u00e9\u00e9 en 2006,\u00a0Google\u00a0Trends est un outil utile pour d\u00e9terminer les tendances du moment. En\u00a0SEO, il permet aussi de d\u00e9cider des mots-clefs associ\u00e9s \u00e0 une campagne publicitaire, selon ceux qui g\u00e9n\u00e8rent le plus de trafic. Il est tr\u00e8s utilis\u00e9 par les \u00e9quipes marketing et aide \u00e0 la prise de d\u00e9cision.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment fonctionne Google Trends\u2009?<\/h2>\n\n\n\n<p>Le moteur de recherche recueille toutes les donn\u00e9es de recherche effectu\u00e9es par les internautes. Il les classe, les relie \u00e0 un sujet et supprime ensuite les informations personnelles des utilisateurs.<\/p>\n\n\n\n<p>Il est possible d&rsquo;affiner la recherche selon les crit\u00e8res suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pays o\u00f9 a \u00e9t\u00e9 effectu\u00e9e la recherche<\/li><li>Date<\/li><li>Heure (recherches effectu\u00e9es au cours des 5 derni\u00e8res heures, par exemple)<\/li><li>Cat\u00e9gorie (arts, finances, actualit\u00e9s, etc.)\u00a0<\/li><li>Type de recherche (images,\u00a0web, achats, recherche sur YouTube)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi utiliser Google Trends\u2009?<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Pour avoir des id\u00e9es de contenu : l&rsquo;outil montre les termes les plus recherch\u00e9s par les internautes, qui seront tr\u00e8s utiles pour le contenu et le r\u00e9f\u00e9rencement du site.<\/li><li>Pour d\u00e9couvrir des tendances : en recherchant des mots cl\u00e9s li\u00e9s \u00e0 votre entreprise, vous pouvez conna\u00eetre la croissance (ou le d\u00e9clin) des recherches li\u00e9es \u00e0 votre march\u00e9.<\/li><li>Pour comparer deux termes :\u00a0cookie\u00a0ou biscuit\u2009? Mot-cl\u00e9 ou mot-cl\u00e9\u2009? Comparez les synonymes ou les mots qui se ressemblent pour voir lequel est le plus int\u00e9ressant \u00e0 utiliser dans votre action marketing (souvent celui qui est assimil\u00e9 au plus grand volume de recherches).\u00a0<\/li><\/ol>\n\n\n\n<p>Avec Futura<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Trends est un service gratuit, cr\u00e9\u00e9 par Google, qui permet de suivre l&rsquo;\u00e9volution du nombre de recherches pour un mot-cl\u00e9 donn\u00e9 dans le temps. Lors de la recherche d&rsquo;un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,165,12,41],"tags":[89],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-digital","category-logiciels","category-reseaux-sociaux","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Trends : Qu&#039;est-ce Que c&#039;est ? - Parlons Techs - Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parlonstechs.com\/all\/2021\/02\/19\/google-trends-quest-ce-que-cest\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Trends : Qu&#039;est-ce Que c&#039;est ? - Parlons Techs - Store\" \/>\n<meta property=\"og:description\" content=\"Google Trends est un service gratuit, cr\u00e9\u00e9 par Google, qui permet de suivre l&rsquo;\u00e9volution du nombre de recherches pour un mot-cl\u00e9 donn\u00e9 dans le temps. 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